PlayMGM is running an absolutely radical promo on the Jets’ Week 2 preseason game tonight. They are offering 100-1 odds on a $1 bet if they score a single point in the game. They don’t even have to win. Just score a point.

PlayMGM has been running these large odds boost promos throughout the summer and into the NFL preseason. It is their way of marketing themselves to the North Jersey audience and trying to stand out in the online betting space. MGM has been one of the casino brands trying to keep pace with DraftKings and FanDuel, who are absolutely dominating the online betting market in New Jersey.

You can get either offer when you sign up here and claim $100 real cash back on your first bet.

How does it work?

To get started is really simple. Simply click this link, fill out your information, and place a $1 moneyline bet on the Jets. Then root for them to score a point. Any point. Touchdown, field goal, safety. You name it. It’ll get you your $100 bonus.

Inventive marketing offers

Look for playMGM to be more inventive and aggressive with their promotions. Big brand casinos have struggled in the online space to keep pace with the digital native apps, and promotions like these will help draw in a new audience as the second season of online betting in New Jersey rolls around.

There is a renewed focus on digital marketing and the strong odds boosts have proven to be successful for other operators.

Last year, DraftKings ran 100-1 Oscars promo for winners to pick the Best Picture, and FanDuel ran a 53-1 promo for the Super Bowl, which helped catapult them to number one in New Jersey.

Now there are always max bet offers with this. FanDuel capped the bet at $5 for the Super Bowl. In this case, playMGM is capping the bet at $1, but it’s a 100-1 payout.

The payouts typically have a play-through requirement, so you won’t be able to immediately withdraw the money, but it is a good way to fund your account on your initial bet when signing up with playMGM.