Introducing Budweiser Zero, which has no alcohol, no sugar, and just 50 calories.

It will probably cost you $9.50 at your nearest sporting arena, if sports ever return:

So… it’s water? It’s basically just water.

 

The target demographic is “health-conscious drinkers that crave the taste of beer and don’t want to deal with a hangover,” according to a CNN article. That sounds reasonable, if you were drinking good beer and not glorified urine (no offense to Budweiser fans).

Rhetorical question – have you ever met anyone who said “I’d love to have a Budweiser, but without the alcohol.“?

Yeah, me neither, though Dwyane Wade would seem to fit the bill. He’s part of the launch campaign and is quoted in the CNN story:

Bud Zero is getting a helping hand from entrepreneur and retired NBA player Dwyane Wade, who helped create the product’s taste and packaging. He told CNN Business that he hopes the drink not only attracts athletes and people who are focused on their health, but also beer fans who are looking to be responsible in social settings.
“You don’t always want to walk away being hungover or with a buzz,” Wade said. “I loved the idea of being part of the conversation without having to drink alcohol.” The basketball player added that he’s often the designated driver for his family and friends.
Fair enough. To each their own. Let’s all order a case of Budweiser Zero and watch sports.