Sports and beer? Beer and sports?

Right here:

PHILADELPHIA, PA (April 4, 2023) – Yards Brewing Co. today announced an exclusive partnership with Philadelphia All-Star outfielder and slugger Kyle Schwarber as the new brand ambassador for its Philly Standard line of beers. To kick off the three-year partnership, Yards will launch a “Schwarber’s Standards” campaign promoting the partnership and Philly Standard product line.

Specialty Philly Standard cans and limited edition 15-can packs will feature Schwarber’s likeness and highlight Philly Standard as the ultimate tailgate beer for those who “work hard, drink easy.” The partnership will also include a social media campaign tie-in, in-person fan meet-and-greets, merchandise and more.

While the Yards Philly Standard – a crushable golden ale – is available now, the limited edition Schwarber cans and packaging will be available in April at local and regional retail locations in Pennsylvania, New Jersey and Delaware. Fans can also enjoy “Schwar-Bomb” Game Day Specials at select Philadelphia bars. The Philly Standard line will also be available during Phillies games at Citizens Bank Park for a limited time during the 2023 season. Additionally, when Schwarber goes yard, fans will receive a complimentary can of Philly Standard at the Yards Taproom.

…

Merchandise featuring the new “Schwarber’s Standards” campaign and partnership will be available starting on Tuesday, April 4.

Here’s the link to the beers and merch.

Yards makes good beer. My Yards take is that I think the brewery is sometimes overlooked because the beer is ubiquitous, if that makes any sense. You can get Brawler or Pale Ale everywhere, so it’s not something that pops on the tap list. It’s not exactly exotic, but at the same time, not once have I ever been disappointed with a Brawler, Long Jawns, Washington’s Porter, etc.

The Schwarber thing is basically a spin on the Philly Standard line, which I happen to have in the fridge:


Work hard, drink easy, hit a few Schwarbombs, etc. Need a Phillies win like we need oxygen.