Not a joke:

No clue how any of this works, but at the Apple charts, it’s Kylie #1,  Rogan #2, and something from NBC called “Deadly Mirage” in 3rd. Would Kamala Harris have won the election if she went on Kylie Kelce’s podcast?

My takeaway is that while some people feel a Kelce oversaturation, it’s not reflected nationally, nor has it resulted in any kind of tangible negative.* I threw up what I thought was a nothing TikTok on our account last week, talking about this, and it did something like 30,000 views. That tells me that the Kelce brand remains a strong one, with growth potential because you’re adding a female demographic to the mix now.

In the first episode, Kylie talks about her kids, motherhood, using swear words – modern mom stuff basically. It’s relatable and consumable content. Reminds me a bit of the Jamie Apody thing from earlier in the year in the sense that a ton of people had opinions about that. Every story we did – a bazillion comments and reposts and quote tweets. You have to find the white women demographic and ride it. Maybe we should hire a white woman to just write for this demographic specifically. Next step: profit! To the moon we go.

*The more I think about it, I sense a lot of the anti-Kelce stuff is politically and socially motivated, basically people who think Travis is a liberal loser who promotes the COVID shot and dates Taylor Swift. And then Jason and Kylie take some collateral because of association. They’re absorbing shrapnel and not direct hits.