We should have done more posts on the Budweiser saga for cheap clicks. Consider it a failure on our part.

Now a DEVELOPMENT from Lisa Fickenscher at The New York Post:

Anheuser-Busch plans to temporarily redesign some of its Bud Light and Budweiser packaging as it scrambles to recover from the Dylan Mulvaney fiasco, The Post has learned.

Last week, the company held a meeting at its US headquarters in St. Louis with distributors to discuss its strategy for dealing with the backlash, according to sources briefed on the situation.

Among the new initiatives planned is a temporary redesign of its Budweiser and Bud Light aluminum bottles, according to a distributor who did not want to be identified. 

Anheuser-Busch will produce bottles with a camouflage print and images of the “Folds of Honor” program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders, according to the executive.

They’re also doing a limited-edition Harley Davidson can:

lol

This is all very stupid, just a comical pivot. First they do the Dylan Mulvaney thing with the woke cans and piss off everybody on the right, losing a ton of business in the process. Then they walk it back and piss off everybody on the left, successfully getting Chicago gay bars to drop their product entirely.

It doesn’t matter where you stand politically, because this turn of events is objectively hilarious. In a matter of weeks, they went from a trans woman to camouflage and motorcycles. I haven’t seen an overcorrection like this since the Inquirer employees revolted and then all of the old white people were shoved out the door. If you’ve aggravated both liberals and conservatives at the same time, congratulations on running the worst campaign ever.

The truth, however, is that this was always overblown. It doesn’t matter if Budweiser is in a drag queen can or a Ronald Reagan can. It’s still piss water. One step above Natty Light. I can’t believe there was so much furor over something that’s not even worthy of filling the beer pong cups at a frat party.

Now if we’re talking about Bud Light Lime, that’s a different story. Bud Light Lime is the shit.