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Flyers Reveal New Tagline and Corresponding Hype Video
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PHILADELPHIA (September 18, 2025) – The Philadelphia Flyers announced today the organization’s new marketing campaign for the 2025-26 season. The tagline, “Brick by Brick,” marks a turning point since the start of the Flyers’ “New Era of Orange,” and is inspired by a renewed commitment to rebuilding its legacy. The campaign will be featured across all team platforms, including digital content, in-arena experiences, retail offerings and more throughout the 2025-26 season, beginning with the start of training camp today.
“Two seasons ago, we laid out our vision for ‘A New Era of Orange,’ a clear roadmap to restoring a legacy nearly six decades in the making.” said Philadelphia Flyers Governor Dan Hilferty. “Since then, the dedication of our players, coaches, and staff, paired with the unwavering support from our fans, has affirmed our commitment to rebuilding the right way with no shortcuts. Brick by brick, we are laying a foundation of grit, accountability, and pride that will define the next chapter of Flyers hockey.”
The new campaign follows a series of defining offseason moves for the Flyers, including the hiring of Flyers Hall of Famer and former captain Rick Tocchet as the 25th head coach in franchise history. In addition to Tocchet’s hiring, the Flyers’ offseason consisted of prominent strides including the acquisition of forward Trevor Zegras, multi-year extensions of rising franchise leaders Noah Cates and Cam York, and one of the highest graded NHL draft selections in modern franchise history.
“From the earliest conversations I had with Dan, Danny and Keith, the biggest thing that stuck out to me was the progress made over the past few seasons to set this organization up for long-term, sustained success,” said Flyers Head Coach Rick Tocchet. “The opportunity to build upon that groundwork is what brought me back to Philadelphia. Tough work lies ahead, but I believe, without a doubt, that the glory days of this franchise are ahead.”
Brick by brick? I like it. An homage to the 2014-2015 Sixers, who shot 40.8% from the field. Heyo!
Of course, the Flyers aren’t talking about Tony Wroten heaving up garbage, they’re talking about continuing the rebuild, and they’ve chosen a building-type of term for this campaign. It makes sense if you think about it. “New Era of Orange” was good for two years, and synched up with Danny Briere cleaning house after Chuck Fletcher’s “Aggressive Retool.” They’ve done the hard part in tearing it down, now you gotta build it back up, so we’re gonna go brick by brick here.
For pithy blogging purposes, we will still use the “Bring it to Broad” tagline, which becomes “Bag it to Broad” when they don’t play well. We will make great use of the baghead meme:
Otherwise, we’re going to be pragmatic about this team. Trevor Zegras is in the house, Matty Michkov is back for his sophomore season, Rick Tocchet is at the helm, and the pipeline includes guys like Jett Luchanko and Porter Martone. Get on the Flyers train now because it’s gonna leave the station soon enough for the Stanley Cup finals. Choo choo motherfuckers!
Here’s the hype video:
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com