Posts for aron

Adam Aron May Be Regretting That Whole Twitter Thing Today

Kyle Scott - July 13, 2012

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Ah shit

We’ve been doing a lot of this fan reaction stuff today, but sometimes the stories, quite literally, write themselves. 

Adam Aron (@SixersCEOAdam) fashioned himself a Twitter superstar this past season, using the social network to communicate with fans and tell everyone how valued their opinions were (!!!). Most of the feedback he received in his first season as Sixers CEO – the honeymoon season – was positive, or at least constructive. But not today, kids. Not today.

Here are just some (for real, I ran out of steam just dragging these into the stream) of the Tweets to Aron in response to the Sixers signing Kwame Brown to a two-year, $6 million deal, with a player option for the second year. Enjoy.

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Adam Aron Seeks Fantasy Advice… ON THE SIXERS

Kyle Scott - April 18, 2012

image from gcobb.com
Should we ask them. Yeah, let's ask them.

Hey there– is this thing on? Sixers post here. Don’t mind me, just talking about the basketball team.

Earlier, Sixers CEO and Twitter nut Adam Aron solicited fan opinion, as he has done all season long. This time, however, his discussion topic was not about a mascot or anthem singer or asking which color works best for interior drapes at The Well. It was about personnel.

A team president, on Twitter, soliciting fans’ opinions on anticipated offseason moves… before the season is over.

Boy, nothing says I have confidence in you guys for the playoffs like a how do I fix this window-dressing-driven product? plea.

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Unfortunately, I didn’t have a picture of a farmer shooting a horse with an Andre Iguodala head to Tweet at Aron, but perhaps he’ll get that message…

This is crazy on so many levels. Let’s list them:

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Sixers CEO Adam Aron Stayed Up All Night on Saturday Bidding on Dr. J’s Memorabilia

Kyle Scott - November 23, 2011

image from mobilwi.typepad.com

So just what does a new NBA CEO do with his time during this, the league’s nuclear winter? Well, Adam Aron told us on Broad Street Radio that he has kept very busy coming up with ways to revamp the Sixers' in-game entertainment and marketing efforts. He’s already slept on his office couch twice in just over a month, and that doesn’t include Saturday night, when he stayed up all night bidding on Julius Erving’s memorabilia.

As you know, Dr. J may very well be broke, and the Sixers were able to obtain 10 lots containing 18 items in his recent auction. That story came out on Monday, but what we didn’t know is that Aron was personally bidding on the items, all night, on Saturday:

"I will tell you, because it’s kind of a wild thing. The auction closed at 10 PM on Saturday night, or at least that’s what they said was going to happen. I was bidding on items for the Sixers. But buried in the rules, it said that they wanted to give everybody a fair last shot to bid on items and not get closed out for price reasons. So they were going to keep the auction open until nobody bid on anything for 15 minutes. And they called that the extended bidding period. Well, the auction closed at 10 o'clock, right on schedule. The extended bidding went for eight hours, and literally the auction continued until about six in the morning, and I was bidding on 34 different things. So I was literally up all night until 6 AM, when the auction finished, and we were fortunate enough to get 10 lots."

 

OK, that’s cool. 

I’m not posting this just because Aron spoke with us as part of his media tour, which invariably gets people talking about the Sixers during a time when few care about the team or the NBA. I’m posting it because it’s an interesting tidbit about a native CEO who is walking the talk.

During our 30-minute conversation, Aron told us many of the same things he told reporters during his introductory press conference a month ago. His talking points: Philly guy, loves Doug Collins, wants to win, revamped in-game experience, cheaper tickets, etc. That’s all well and good, but when you get beyond the script and stumble upon anecdotal stories like this, they’re worth calling out, especially when they involve a 56-year-old CEO staying up all night to bid in an online auction.

Is there a lot of marketing savvy inside of Aron? You bet. Does he know his talking points and ways to appeal to Philly fans? Sure does (that sitting in the upper deck at Eagles games story is right out of the win me some Philly folks playbook). But did he also personally respond to our Tweet requesting an interview? Yep. Did he follow up by calling a blogger’s cell phone at 8 PM during a week in which most humans have checked out from normal life? Yes. And did he stay up overnight on a weekend to win back some items from the city’s most revered basketball player so the team could show them off to fans for years to come? Sure did. 

I’ll buy that.

Broad Street Radio: Sixers CEO Adam Aron on How He’s Going to Make the Sixers Relevant Again

Kyle Scott - November 23, 2011

image from www.nba.com

Last night, Drew and I had a lengthy (like 30 minute) conversation with new Sixers CEO Adam Aron. 

Aron touched on many topics, including the demise of Hip Hop Hip Hop's resignation in the name of love, and the use of Jim Henson’s Creature Studio and the Raymond Creative Group to create a new mascot. The latter is run by the former best friend of the Phanatic, David Raymond.

Aron spoke about the fact that there will be less in-game music, but better entertainment surrounding the action. Possible changes include a live band playing an hour before game time and other ideas from a two page list he has put together. He also told us a cool story about how he was personally able to bid on and win 10 lots of Dr. J’s memorabilia.

In short, he is determined to make the Sixers relevant again:

“When I was a kid, this was a four-sports-team town. And in recent years, this has been a three-sports-team town, and oh by the way, the Sixers play there, too. The new ownership group is going to build this back into a four-sports-team town again.”

 

Very good listen as you slack off at work on this final day before the holiday weekend.

Listen after the jump. You can also get it on iTunes by simply searching "broad street radio."

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Hip Hop is Dead

Kyle Scott - November 22, 2011

image from cityofpain.com

You have spoken!

Last month, when new Sixers CEO Adam Aron announced NewSixersOwner.com, a site launched to solicit fan feedback, we encouraged you to submit this letter, which asked for the demise of Hip Hop. Well, along with what I’m sure were many others, your voice… it was heard: [Rich Hoffman for Philly.com]

Seeing as how there is no actual basketball to talk about during the NBA lockout, this qualifies as big Sixers news. After receiving hundreds of communications from fans, nearly all of them advocating the end of a symbol of a different era, the team's new ownership will announce today that the never-beloved mascot has been put out to pasture, literally.

To spare the sensibilities of the one or two children who weren't scared to death by the rabbit, the team will say that Hip Hop fell in love, married and moved away to start a family. Apparently, it either was that or announce that they were going to boil him in a pot on a really big stove in a remake of "Fatal Attraction."

 

Score one for Hoffman, who may have just died a little inside after being forced to write that. Of course, I would have just asked to borrow Homer’s gun and shot H2 in a blaze of glory at center court whenever basketball does return… but the love story angle works, too– just ask Taylor Swift.

According to Hoffman, 6,500 responses were received (not a lot, at all, when you think about it), and many had to do with the demise of Hip Hop.

The new mascot will be a joint effort between Jim Henson’s Creature Shop and the Raymond Entertainment Group, owned by the Phanatic’s former best friend, David Raymond.

Oh happy day.

Pat yourselves on the back, folks. Thanks to your efforts, Hip Hop is no more and Rich Hoffman is writing Fatal Attraction-mascot jokes on Tuesdays. Double word score!

[Related: Adam Aron announces Sixers buy back some of Dr. J's memorabilia]