Oh, hey, what’s this, Mark Zuckerberg submarining news publishers who have built their businesses around clicks and mindless social media videos? I think it is!
Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.
There was also a letter sent to big legacy media outlets – which Facebook has partnered with and now stabbed in the fucking back – explaining that, yeah, your views are gonna go down, this after Facebook Instant Articles (when posts are published directly to Facebook, with Facebook’s ads) was met with a collective meh by most big media outlets (though they perform fairly well for us), while others shifted to producing short, catchy square videos that served no other purpose than to mindlessly distract you from whatever it is you were doing. Continue Reading