Yo, seriously, step the fuck off, Reading Fightins GM Scott Hunsicker— there’s a new zany promotion sheriff in town, and this one wants you to piss excellence. Or have excellent pisses. Something like that.
Cliff Lee would be great at this:
Coca-Cola Park will be the first sports venue in the world to feature a brand new revolutionary "Urinal Gaming System", allowing fans to interact with the world's only truly hands-free urinal game controller, when the Lehigh Valley IronPigs open their 2013 season this April. The p-controlled video game systems will be featured within all men's restrooms at Coca-Cola Park and are exclusively presented by Lehigh Valley Health Network.
"These games are sure to make a huge splash," exclaimed IronPigs General Manager Kurt Landes. "Our fans are always looking for the next big thing and these 'X-Stream games' are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms."
I’m smiling. If you could see me right now, I’m actually smiling.
When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream.
Algorithms then allow the user to engage with the screen by aiming in different directions to test their agility and knowledge.
Cocksmithing, if you will.
The games are 100% intuitive and custom-built to provide a unique user interface along with an easy and seamless experience. The Urinal Gaming System was created and developed by United Kingdom-based Captive Media. For more information on Captive Media, or to see a video of the p-controlled video games, visit www.captive-media.co.uk.