Adam Aron Tweets About Upgrading Arena Lighting… and I like it

Screen Shot 2013-05-06 at 4.12.11 PM

Adam Aron fired out this series of (seemingly tone-deaf) Tweets:

Screen Shot 2013-05-06 at 4.13.37 PM

Ballsy move to Tweet about arena lighting when your team isn’t in the playoffs, when your coach would rather have euthanized himself than deal with his collection of misfits again, and when your $17 million (insured) investment is Flamenco dancing in Spain and playing Roulette in Las Vegas. Huge balls, actually. And though I hate just about everything Aron does, his quest to improve arena lighting is not one of them.

Aron’s Tweets are referring to the possibility that the Sixers install darker, more dramatic lighting – the kind seen in New York for Knicks and Nets (Brooklyn) games, and in LA for Lakers games (but not Clippers) – at the Wells Fargo Center. It’s a good idea. Yeah, I know, it’s not about winning. But this one I like. Unlike streamers, stupid t-shirt cannons, a failed mascot re-launch and that hokey song, a darkened arena is actually cool, and it truly would impact the in-game experience. Sixers home games look like they’re being played in an operating room– it’s bright, cold, mostly empty… and the starting center is usually having his knees worked on. It echoes, too. Fans see that on TV and don’t want to come to games… players see that on TV and don’t want to play here… and TV producers cringe at the thought of airing such snoozefests. It’s not got for anyone. And besides looking cooler, darker arena lighting would actually be cool. Kids see right through shit– they know streamers aren’t cool, but they know Jay-Z is cool… and so is the court at the Barclays Center. They know Lakers games look like an event. Ditto for events at MSG. Darker lighting would, as weird as it sounds, give Sixers game a bit more street cred. Sure, you have win, but this is one upgrade that would be worth investing in. Everything Aron has done thus far has been about embracing a past that relatively few care about. So why not be modern and hip for once?

Screen Shot 2013-05-06 at 4.13.08 PM

Two years ago, Aron talked about upgrading the lighting at the Well, but noted that it couldn’t be done immediately because the cost is in the millions. That’s why he’s asking your opinion– this isn’t a simple flip of the switch, it’s a whole new lighting system. I have no idea if it would or could be used for Flyers games, but perhaps there’s an opportunity to split the cost with Uncle Ed here. All events at the Wells Fargo Center, besides concerts, are immediately zapped of their energy by the lights are on in the bedroom while we’re trying to do it dirty style lighting. No one wants that. We want to be seduced by sports, want a little intrigue, want to be able to get a hand job from a four. We want mood lighting, if you will. The Spectrum had this by default, as did many older arenas. But most of the new ones are lit up like a Christmas tree, and I have no problem with Aron wanting to fix that problem.


  1. yawn…you can buy a trillion dollar lighting system and it would still be the sixers playing on the court…

  2. There are ways to improve the game experience…less crappy music, less use of the cheesy keyboard for the “de-fense” and “Let’s go Sixers” chants, the lighting…but above all, improving the roster matters the most.

    Fix that while you fix the other things…

  3. Andre Iguodala

    May 6, 2013 at 4:43 pm


  4. ThePhillyFlash

    May 6, 2013 at 4:44 pm

    Brighter lights to better see all those empty seats for Sixers games, eh? Hell, why not? Works for me!

    • Cecily Hymen

      May 6, 2013 at 9:23 pm

      The whole point of the ‘proposed’ new lighting is so that only the court can be seen, ya dum dum.

  5. Dominic Perilli

    May 6, 2013 at 4:44 pm

    Here’s another idea that would make me go to games and isn’t associated with winning – how about bringing in a resident DJ or local DJs from around the area.

    The Knicks have a DJ series where they bring in Grandmaster Flash and Fatman Scoop, etc.

  6. I agree with almost everything you said – this is something that would immediately alter experience of attending a Sixers game. The only thing I would disagree with would be looking at ways to carry this over to the Flyers. Flyers fans themselves are part of the experience of going to a hockey game at the well…”most intimidating fans in hockey” is part of their identity. They need to be well lit.

  7. If this at all affects the Flyers lighting, then I abhorrently oppose it. I couldn’t give a shit about the Sixers and am a Flyers diehard, and if this makes the Well look like that piece of shit MSG ice during hockey, I’d kill someone. We’ve ripped on the Rags for years for their shitty lighting for hockey games and it’d be horrendous to end up looking at that for 41+ games a year. Hell no.

    • I agree wholeheartedly, do not screw with the lighting for the flyers and I don’t care. If this makes it dark like MSG then forget it.

  8. You want to improve the arena experience. Move Zumoff to the D league. Don’t need this cheerleading clown on my TV no more!

  9. Al Morganti's Fake, Over-the-Top, New England Affect

    May 6, 2013 at 8:01 pm

    It is indeed a good idea that would harken back to the old Spectrum days. The problem is that this lying schmuck Aron will say he’s going to redo the lighting and then renege. Just like he reneged when he mercifully pulled the plug on that drip Matt Cord, only to foist him and his mongoloid PA act back on us.

    Sons of bitches.

  10. “Getting a hand job from a four” is probably the most amazingly precise description of attending a Sixers game I’ve ever read. In this metaphor, whether they win or lose is the difference between the lights being up or not.

    +1 to Dickie Dunn. The reason I stopped going to Sixers games long ago are those shitty fucking hokey sound effects blaring every two fucking seconds. It’s like Hip Hop is dead but his ghost lives on. They would be annoying enough if the team was winning but for the love of God let me get my miserable Philly sports fan on in peace.

    +1 to Drew S as well. The reason I stopped *watching* Sixers games is that I got absolutely exhausted with listening to him and Dei Lynam tell me how “young” and “athletic” the Sixers are every year. It’s bad enough I have to watch shit without being told I should eat it. Harry Kalas called play-by-play for some of the worst teams that have ever befouled this Earth without sounding like an asshole, so there’s no excuse.

  11. Read: “We’re getting $17 million back from the insurance company on Bynum’s contract, tell us how to spend it”

  12. sean brace--talking sports on the radio. really??

    May 7, 2013 at 7:20 am

    love this idea. i actually emailed the sixers about it when the new ownership group took over. and it’s not modern. the spectrum was lit up like this with it darker in the stands…

  13. sean brace--talking sports on the radio. really??

    October 8, 2014 at 8:06 pm

    looks like this new lighting is now in effect. adam aron’s legacy.

    for the record….sean brace LOVES IT!

Leave a Reply

Your email address will not be published.


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

© 2015 Crossing Broad

Theme by Anders NorenUp ↑