Adam Aron fired out this series of (seemingly tone-deaf) Tweets:
Ballsy move to Tweet about arena lighting when your team isn’t in the playoffs, when your coach would rather have euthanized himself than deal with his collection of misfits again, and when your $17 million (insured) investment is Flamenco dancing in Spain and playing Roulette in Las Vegas. Huge balls, actually. And though I hate just about everything Aron does, his quest to improve arena lighting is not one of them.
Aron’s Tweets are referring to the possibility that the Sixers install darker, more dramatic lighting – the kind seen in New York for Knicks and Nets (Brooklyn) games, and in LA for Lakers games (but not Clippers) – at the Wells Fargo Center. It’s a good idea. Yeah, I know, it’s not about winning. But this one I like. Unlike streamers, stupid t-shirt cannons, a failed mascot re-launch and that hokey song, a darkened arena is actually cool, and it truly would impact the in-game experience. Sixers home games look like they’re being played in an operating room– it’s bright, cold, mostly empty… and the starting center is usually having his knees worked on. It echoes, too. Fans see that on TV and don’t want to come to games… players see that on TV and don’t want to play here… and TV producers cringe at the thought of airing such snoozefests. It’s not got for anyone. And besides looking cooler, darker arena lighting would actually be cool. Kids see right through shit– they know streamers aren’t cool, but they know Jay-Z is cool… and so is the court at the Barclays Center. They know Lakers games look like an event. Ditto for events at MSG. Darker lighting would, as weird as it sounds, give Sixers game a bit more street cred. Sure, you have win, but this is one upgrade that would be worth investing in. Everything Aron has done thus far has been about embracing a past that relatively few care about. So why not be modern and hip for once?
Two years ago, Aron talked about upgrading the lighting at the Well, but noted that it couldn’t be done immediately because the cost is in the millions. That’s why he’s asking your opinion– this isn’t a simple flip of the switch, it’s a whole new lighting system. I have no idea if it would or could be used for Flyers games, but perhaps there’s an opportunity to split the cost with Uncle Ed here. All events at the Wells Fargo Center, besides concerts, are immediately zapped of their energy by the lights are on in the bedroom while we’re trying to do it dirty style lighting. No one wants that. We want to be seduced by sports, want a little intrigue,
want to be able to get a hand job from a four. We want mood lighting, if you will. The Spectrum had this by default, as did many older arenas. But most of the new ones are lit up like a Christmas tree, and I have no problem with Aron wanting to fix that problem.