It’s “the next big thing.” It’s “ingeniously brought to you by Bow Wow and Mike Vick.” It… has a Z in its name.
It’s not immediately obvious what it is. The Twitter (@WaveMasterz) description is “setting your city on fire!” The website’s slogan is “we’re gonna set ya city on fire!”* On Instagram it just says “the best thing since Air Jordans.”** The only giveaway is the non-clickable website links: brushes, pomade, durags and skull caps. Michael Vick and Bow Wow are selling hair product and headwear. Cool. But not sure if the fire imagery works:
*I feel like there should be some brand consistency here. But what do I know? I approved the worst logo ever.
**I doubt it.