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His name is Matt Miller. He has a finely tailored beard. He, according to his Twitter, is a husband, father, NFL & NFL Draft Lead Analyst at Bleacher Report, Madden contributor, Pro Football Writers of America member and self-styled draft expert. He relies on tired clichés. He’ll be playing the lead role of Lazy National Writer in Hack this evening:

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FUNNY!

UPDATE: His LinkedIn is positively delicious, like a tasty treat:

Bleacher Report
October 2010- Current
The most read author in the history of Bleacher Report. Specializing in national NFL content, video analysis and NFL draft content.

Mpix.com-MpixPro.com
August 2006- May 2011
Social Networking | Community Administrator | Marketing Copywriter

New Era Scouting
June 2006- Current
President | Director of Scouting | Lead Scout

Joplin Crusaders
2007, 2008 Seasons
Special Teams Coordinator | Secondary Coordinator | Recruiting Specialist

Liberal High School
2006, 2007 Seasons
Varsity Football Coach
Positions: QB, RB, FB, CB, FS, SS

Specialties: NFL Draft, football scouting, football coaching, social media techniques, video analysis.

Cool beans, sir. Cool beans.