Ad Disclosure
Today in Douchebaggery: The Nationals and Marlins Unveil 2012 Slogans
By Kyle Scott
Published:
Thankfully, two teams are jockeying to fill the Mets’ shoes and become the most hilarious (if not threatening…) NL East team: the Nationals and Marlins.
We’ve told you about how much smack the Nats are talking. COO Andy Feffer is in the running for most inflammatory sports executive of all-time. The team’s Take Back the Park campaign is borderline offensive. Jayson Werth and a Phillies PR guy traded verbal jabs. And Michael Morse appeared on TV and described his Beast Mode t-shirt.
None of that can stand up to the Nats latest move, however. Today they unveiled their 2012 marketing slogan: Natitude.
COO Ffffer explains it to the Washington Post’s Dan Steinberg: [Washington Post]
“It’s a young team, with an edge and attitude,” Nats COO Andy Feffer told me this week. “But now it’s different than the past: they’re talented, and they’ve got the skills to back it up. That kind of edge and attitude is Natitude.”
It is? I imagine Nats reliever (weird!) Brad Lidge is just shaking his head at all this.
What’s more, the Nats are encouraging players to design their own Natitude t-shirts, a pseudo modern version of No Fear apparel, it seems: [Washington Post]
The team has started introducing players to the new campaign, asking them to design t-shirts that express their own particular Natitude. Drew Storen has already come up with his concept, featuring the phrase “Attention fans, the bottom of the 9th has been canceled.” The most popular player shirts will be used either as team giveaways or sold in the team store.
Wow.
That’s all laughable, of course, but the Los Marlinos, taking cues from the recent success(?) of The Antlers and The Claw, take the cake with this: [MLB.com]
"Lo viste," Spanish for "See That," has caught on with Emilio Bonafacio, Jose Reyes, Omar Infante and new skipper Ozzie Guillen among others. The players put two fingers up to their eye in a sideways "V" shape. "Lo viste" is making its way around the camp and Bonafacio even ordered orange tee-shirts with the action portrayed on the front and the saying, "Lo viste" on the back. Word on the street is that he also has an order in for black shirts for the whole team.
Jesus, the logo on that shirt looks like an alligator performing cunnilingus.
"Say what?"
Happy weekend.
Natitude video after the jump.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.