Modell’s is always creative with their marketing campaigns. In December, 2010, they released a video of DeSean Jackson selling his own jersey at one local store. It took a little while, but eventually shoppers figured out that it was the Eagles wide receiver pushing product.
On Friday, the local retailer released a new video, this one with Sixers point guard Jrue Holiday trying to sell his own jersey.
It didn’t go over so well. No one knew who he was.
Some, um, highlights:
Jrue: What about Linsanity?
Shopper: I don’t like hockey.
Shopper: Can I have a [Holiday] jersey?
Jrue: You want a Holiday shirt?
Shopper: No, Roy Halladay.
Basketball: alive and well in Philadelphia. Maybe not.