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Jrue Holiday Tried to Sell His Own Jersey at Modell’s and Nobody Knew Who He Was
By Kyle Scott
Published:
Modell’s is always creative with their marketing campaigns. In December, 2010, they released a video of DeSean Jackson selling his own jersey at one local store. It took a little while, but eventually shoppers figured out that it was the Eagles wide receiver pushing product.
On Friday, the local retailer released a new video, this one with Sixers point guard Jrue Holiday trying to sell his own jersey.
It didn’t go over so well. No one knew who he was.
Some, um, highlights:
Jrue: What about Linsanity?
Shopper: I don’t like hockey.
…
Shopper: Can I have a [Holiday] jersey?
Jrue: You want a Holiday shirt?
Shopper: No, Roy Halladay.
Basketball: alive and well in Philadelphia. Maybe not.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.