Ad Disclosure
97.5 The Fanatic’s Digital Billboards Take Aim at Jimmy Rollins
By Kyle Scott
Published:
Pic via 97.5's Facebook page
Another sign of the End of Days for the Phillies.
Earlier today, 97.5 updated its message on several electronic billboards it has control of around the city. Usually, the digital signs say things like Mike Missanelli on-air now! or contain similar programming announcements.
Not today.
On some of its billboards, 97.5 has put up messaging that takes aim at J-Roll™. Too far? Maybe a little, but, judging by the Tweets and comments seen here, the sentiment isn’t much different from what most of you think.
Joe DeCamara, the station’s assistant program director, told me the billboards are being mostly well received: “We’ve gotten calls from people who saw it. I think it’s resonating with fans who are disgusted with Jimmy’s lack of effort yesterday.”
The ones with the Rollins message are in the following locations and will remain up for most of the day: 95 North near Broad St (near the stadiums), 76 West near the Walt Whitman Bridge, 95 South near Ashburner St., 95 South near Madison St., Rt 30 Admiral Wilson Blvd., Rt 30 near Rout 130, PA Turnpike Eastbound near Butler Pike and 76 West near Dickinson St.
Remember when rooting for the Phillies was, you know, fun?
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.