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The Iron Pigs’ Strange Promotions Touch Your Heart, Elsewhere

Kyle Scott

By Kyle Scott

Published:


Screen Shot 2013-08-21 at 8.51.48 AMPissing.

Death.

Butthole.

Those are the themes around which the Iron Pigs’ promotions center this year.

Last night, the team held its long-awaited funeral night, which gave one lucky fan an all-expenses-paid trip to the bottom of a dirt hole. It wasn’t as morbid as it sounds, however. It turned out to be a nice event. Steve Paul, the winner of the $10,000 funeral package, has ALS and said the prize was for his family:

“No one is prepared for their own ending of the journey,” said Paul. “We were not prepared financially, emotionally or anything else.”

Paul is the winner of the $10,000 funeral package.

He was diagnosed in early June. Two weeks later he entered the promotion and wrote the required essay to the IronPigs.

He cried, but focused on his message: “It’s not for me, it’s for my family.”

“Writing the letter, and coming to grips I will be needing these things, was very hard. And finding the words to express it,” said Paul.

“It’s shaken my world, shaken my family’s world,” said his daughter, Robyn Paul. “This is one less thing we have to worry about.”

The promotion’s sponsor, Reichel Funeral Home, chose Paul out of 50 entries.

But when they’re not installing watersports games in the men’s room or giving away the perfect funeral, the Iron Pigs are doing their best to prevent death.

On Tuesday, August 27, they will hold prostate cancer awareness night. There’s nothing particularly strange about that, though. It’s not like they’re giving away comically large foam fi…

Screen Shot 2013-08-21 at 8.50.19 AM

pic via (@hmaz76)

… they are giving away comically large foam fingers!

Congratulations to our prostate exam winner, Ben Dover! Number one tonight… number two tomorrow!!

Kyle Scott

Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.

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