Voila_Capture339This is pretty much the automated version of the Twitter accounts of teen puck bunnies everywhere.

To focus attention on the ta-tas during Breast Cancer Awareness Month, Nestle Fitness is running this publicity stunt in Greece– a bra that uses Bluetooth (bonus points for new Low Energy Bluetooth!) to send a signal to a phone, and subsequently a Tweet, every time it’s unhooked:

Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet…as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam!

http://youtu.be/N1hSNg37K38

But of course, as pointed out by the feminists at Jezebel, there could be other uses:

Protective parents, this is the technological breakthrough you’ve been waiting for: a bra with a Bluetooth device on the clasp that sends a tweet whenever a horny mook unhooks your daughter’s bra. You can probably even customize it to tweet a message at your local police precinct, something like: “my daughter is about to unwillingly lose her virginity. Please send a car to (location).”

I like that. But I also like the idea of it serving as a game of sorts, keeping track of and tweeting time to unclasp and one-handed use stats. Imagine the adulation heaped on high school kids who have the fastest hook in their class. Champion bra unhooking is the new “smell my finger.”

via Mike Bertha