As part of the partnership, co-branded assets will be built for fans of two of America’s most formidable and historic sports franchises, and one of the nation’s most visited arenas. Through a new and exclusive promotion called the ‘Dream Seat Series’, fans located in New Jersey who play on nj.partypoker.com will be able to compete for a number of great prizes, including regular, courtside and VIP suite seats to all Devils and Sixershome games, road trips with the teams and coveted tickets to concerts all year round including the upcoming January 22 Jay Z concert at the Prudential Center.
Included in the partnership is the integration of partypoker into the Devils and 76ers web sites and social media channels, and mobile applications; tickets and hospitality; in-arena signage, including dasherboards, on-ice and on-court; and rights to broadcast television and radio advertisements during Devils andSixers games.
The partypoker partnership will be immediately visible with simultaneous “arena takeovers” on January 11, 2014 in both the Prudential Center, when the Devils host the Florida Panthers at 7:00 p.m., and the Wells Fargo Center, as the Sixers take on the New York Knicks at 7:30 p.m. In addition to a number of the aforementioned advertising and promotional elements being in place, fans will have the opportunity to sign-up and samplepartypoker at stations throughout the arenas and receive exclusive offers.