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RADIO WARS: Local Sports Talk Radio Station Seeks Qualified Full-Time Host, Literally
By Kyle Scott
Published:
This is the job listing, posted on Monday by CBS Radio, for a full-time sports talk show host with at least five years experience in a major market. It’s probably a mere formality – an equal opportunity employment requirement – but a sign nonetheless that there will soon be a new full-time host at WIP, probably in the afternoons. Make no mistake, however, it won’t be just some random guy (or gal), it’ll likely be someone from the inside or a known personality. It almost certainly won’t be former congressional candidate Garry Cobb, who’s hosting with Rob Ellis today during what has become a sort of open mic slot from 1-6.
As you know, Josh Innes, whom WIP Operations Manager Andy Bloom capital L Loves, has openly campaigned to be joined by Tony Bruno in the afternoons.
Interestingly, Greater Media and 97.5 doesn’t have a similar job opening posted, but make no mistake, they’ve been talking to Anthony Gargano about potentially hosting a morning show in place of Mike and Mike. Not carrying the national show could hurt 97.5’s ESPN affiliation – which allows them to have supposedly highly-rated segments with ESPN talent like Sal Pal, Ron Jaworski and Jayson Stark – but it might ultimately be worth it to have a local morning show that rivals WIP’s. It is believed that Gargano has a 90-day non-compete clause, so if he does make the move over to 97.5, it probably wouldn’t be until late March or early April at the earliest. No word on potential co-hosts. I NEED IT:
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.