Though his constant chest pounding of the ratings has a “he doth protest too much” quality to it, Josh Innes is right that he and Tony Bruno were the number one overall drive-time show – not just against 97.5 – among men 25-54 in March, by share, beating 97.5 from 1-6 (their full show) and 2-6 (head-to-head with Mike). We got a brief glimpse of the ratings. They did indeed win in the share column (radios tuned to WIP) in the coveted men 25-54 demo, though Mike did have a higher weekly cume (total listeners over the course of a week).
It’s like a heavyweight fight: 97.5 lands a blow with a planned morning show, WIP hits right back with a ratings win in Afternoons. If you’re one of those people who pirated the first four leaked episodes of Game of Thrones last night and now has nothing to watch for a month, this should keep you (and Kyle) going. MUSIC SOUNDS: