Comcast Spectacor Is Literally Rebranding Itself As The Evil Empire From James Bond Films

Comcast Spectacor is rebranding themselves as, unified company, Spectra, probably because Spectacor was a dumb word and nobody could spell it.

From the press release:

NEW COMCAST SPECTACOR BRAND DEFINES NEXT GENERATION

OF LIVE EVENT EXPERIENCES FOR FANS

Comcast Spectacor, a leader in the sports and entertainment industry, is raising the bar on live event experiences byannouncing today that its three divisions – Global Spectrum, Ovations Food Services and Paciolan – now operate as Spectra, a singular, new brand. Clients and customers look for seamless experiences whether at a trade show, concert or sporting event. By serving clients as one business, Spectra can optimize full-service operations for the good of clients, customers and fans. Spectra is committed to innovating the live experience in ways that drive revenue and growth for venue owners, teams, event presenters, advertisers and sponsors.

Beginning today, Comcast Spectacor will consist of three primary businesses: the Philadelphia Flyers, the Wells Fargo Center and the new Spectra. In turn Spectra will consist of three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan).

Cool?

Not a bad name. But I probably would’ve gone with the alternate spelling:

Someone get Ike Richman a black turtleneck.