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CBS 3 Hired Their Very Own Sheena Parveen
By Kyle Scott
Published:
Let me see if I can get this straight about CBS Philly’s plan, which began with the absolute BLUDGEONING of Beesley Reece, Kathy Orr and Chris May (and maybe even longtime meteorologist Carol Erickson, who got to “retire” at just about the same time): Fire the old regime (though May isn’t old) and hire younger, more attractive blood.
Last week, Pat Gallen – oh he of Phillies Nation and 97.5 The Fanatic – announced that would be joining CBS 3 as a sports anchor. And now, this [highlight is my doing]:
Meisha. Meisha. Meisha.
Now, if they were smart, and truly wanted to embrace the art of titillation, they’d rent out Meisha to their sports properties the same way NBC-Comcast uses Sheena for random Phillies duties and totally needless FIRST ALERT Weather updates on CSN… oh, never mind:
Yep, this is straight out of the NBC 10 playbook:
Your move, Action News.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.