Phillies

Media Notes: 97.5 Morning Show Starts Monday, NBC 10 Has a New Sheena

By Kyle Scott

Published: Apr 17th, 2015 · 9:35 AM EDT

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Goooooooooooooooooooooood morning everrrrrrrrybody, is what Anthony Gargano will probably say at some hellish hour Monday morning. His new live and local morning show – which seems to be a thing lately! – with co-host Jon Marks, airing from 6 a.m. – 10 a.m., will be the first legitimate direct competition the WIP Morning Show has ever had.

Since certain local media outlets and big-headed hosts just completely ignored this fact, it’s worth pointing out that we broke the news on Monday and have been writing about the potential of a Gargano-led 97.5 morning show since December, and more concretely since January. Plans weren’t finalized until just a week or two ago. I’m told staff was informed of the move at a meeting last Friday, when Gargano walked into a conference room to applause.

Gargano and Marks will be joined by Maureen Williams, who, curiously, has no known on-air experience (and has Josh Innes making not-so-subtle insinuations). Jamie Lynch, better known as Silent Bro when he produced Afternoons at WIP, will produce the show… and probably won’t be so silent anymore.

That image was sent out by a 97.5 ad sales rep. On Tuesday, advertisers or potential advertisers, it appears, will be welcomed to the studio to meet the new crew.

97.5’s lineup will be as follows:

6-10: Morning Show

10-2: Harry Mayes and Eytan Shander

2-6: Mike Missanelli

6-10: Joe DeCamara

…

That there is NBC 10’s new Sheena Parveen traffic girl, Jessica Boyington, formerly of CBS Philly, oh, and of New Jersey. Jessica is a former Miss New Jersey. And, well, I think NBC 10 has found their type:

I see what you’re doing, NBC 10. I see it. Remember, girls, left elbow-lean pose:

[Editor’s note: No Sheenas were harmed in the hiring of this reporter. She’s still with NBC 10.]