The above image is the letter that Jeffrey Lurie sent out to season ticket holders announcing Chip Kelly’s lack of employment with the Eagles. In the missive – sent out at 7:12 p.m. – Lurie says he, Howie Roseman, and Don Smolenski will lead the search for a new head coach. That’s the exact same time they tweeted the press release. It was a coordinated attack on your twitter feeds, text alerts, and late-ish dinners.

A holiday week, late afternoon, before week 17? Lurie couldn’t sneak this by anyone, and he didn’t even try.

Full text below if the image is hard to read:

I have made a decision to release Chip Kelly this evening. I spent the last three seasons evaluating the many actors involved in our performance as a team. As I watched this season unfold, I determined that it was time to make a change. As we move forward, the search for a new head coach will begin and will be led by myself, Don Smolenski and Howie Roseman.

To the extent that we are able, we will try to keep you informed as we go through this process. Pat Shurmur will be our interim coach.

We have also released Ed Marynowitz, vice president of player personnel. Tom Donahoe, who has been our senior football advisor since 2012 will assume the role of senior director of player personnel. I am determined and excited to select a new coach to help us obtain our ultimate goal. Thank you for your consistent and enthusiastic support. It is always appreciated.

Sincerely,

Jeffrey Lurie, Chairman, CEO.