RADIO WARS: Former WIP Operations Manager Andy Bloom Goes on AM Radio, Hurls Bombs at The Maestro

Photo: Innes' Facebook

When the sun went down last night, former WIP Operations Manager and current cockroach Andy Bloom came out from whatever he was hiding under and sat down for a full hour on AM radio with AP writer and WIP fill-in host Rob Maaddi. Bloom, if you’ll recall from RADIO WARS: Episode I, was the man who hired Josh Innes, called me a “first rate a-hole” on the air, and who got so bent out of shape at a rival station’s presence at a remote that he ordered his hosts back to the studio, mid-show.

The interview was conducted on 610 AM, the former WIP band – now owned by Beasley, which recently acquired Greater Media and 97.5 – that also doles out brokered radio slots for local programming.* Quite honestly, I’d recommend listening to the whole show. Maaddi walked Bloom, a short man who was likely tired what with having to move his figurative legs at the quicker pace, through the entire RADIO WARS saga. Bloom, whom I’m assuming drives pest control operations to drink (he just keeps turning up!), genuinely knows the radio business and had some – dare I say – unique insights on what transpired at 97.5 last week. But, this being Bloom – the sort of guy who elicits responses from sources like “I would cave his face in,” or, in the case of the photo in this post, “I wouldn’t be shocked to learn they jerked each other off with DEEP eye contact” – he couldn’t help himself when it came to The Maestro, who will now take this time to address Bloom’s wayward missiles.

*This is where you buy the air time and sell your own ads. It’s like selling fucking Avon. It costs only a little up front, but if you can’t sell the stuff it’s your problem. John Bolaris tried to get me to be his partner doing this at 610, and just this week someone from the station asked me to host a show. I declined both requests.

Bloom on RADIO WARS reporting:

Andy Bloom: “I don’t know [what happened with Innes’ show/why his ratings dropped after I left]. I try to avoid the inflammatory blogs, radio war blogs, I avoid them because they have always been inaccurate. They’re half-truths and mostly lies. So I avoid them.”

Rob Maaddi: “When Kyle though writes about so-and-so is going here, he’s gotten those right.”

AB: “He gets a lot of stuff right, but a lot of the paint by numbers, a lot of the filling in of the detail, is extraordinarily wrong. There’s some things that he gets right and some things that he gets wrong, and usually I can identify the source by what’s being told. I can identify the source of a lot of who that is in Philly Voice. There are three people in that story. I can identify them. I know who they are.”

RM: “I’ll say it for you, when you’re a disgruntled former employee, you’re willing to be a source often…If you don’t have a boss to answer to, if you don’t have someone to fact check, if you don’t have an editor to vet your sources and go over and say this is who I have the information from, this is why they’re giving it to me, and this is why they can’t give it to me on the record…All that said, what Kyle does, for him, he’s been very successful because…

AB: “Trading in on rumor and innuendo, and a lot of it is wrong, and some of it’s right. Kyle and I have spoken one time on the air, and five minutes later off the air. And I was really mad at Kyle, and being a journalist, you can answer this question: He had found out roughly three hours before I was going to break the news to Rob Ellis, and Rob had a pretty good idea. This was not a freight train running him over, that he was not going to be on the afternoon show, that it wasn’t going to work and I was gonna move him back to nights. But Rob actually read it, got the news, on Crossing Broad, and I feel like what Kyle owed me and Rob was a chance to have me comment, or a heads up that he was gonna post it. When we were taking WYSP off the air and moving 610 to 94, there were a couple of reporters who got a whiff of it, and they all did that…It gave me a chance to address it with the people whose lives were going to be affected. Rob was going to find out three hours later. Had Kyle said to me “I’m not waiting three hours,” I could have pulled Rob off the air and said “I have to tell you this now because it’s about to get posted.” And I just think, as a journalist, you don’t do that. You call me up, you say “I know this as a fact, I’m going to post this…He’s not a journalist, so he deals in rumors and innuendo. And there are things he’s printed on me in there that are really wrong, and really walk the line.”

OK so there are two primary things here from Bloom, who has a rare disease that makes you sound like you’re slithering when you talk: 1) a lot of the RADIO WARS stuff is inaccurate, and 2) I should’ve contacted him before writing that he was about to demote Rob Ellis.

I have no problem with the latter. Maybe I should have. But if Bloom doesn’t like how blogs operate, that’s his problem. It’s 2016 and we’re all disrespectful assholes. I had a story and wrote it, and I’d probably do it again lest the Toon Man scoop me. And I just assumed that the guy who was demoting Rob Ellis would have, you know, TOLD ROB ELLIS ABOUT IT before it got back to me.

As for the accusation of half-truths and innuendo, I’d love for Bloom to give me an example. I asked him to do so on the air a year and a half ago, and I contacted Maaddi during the show last night and made the same request. Bloom has yet to provide an example. Putting together that Episode I post yesterday, I realized just how spot-on The Maestro has been over last two and a half years. Like, literally, everything, every step of the way. There’s certainly innuendo in what I write, but almost all of that is based on stuff people tell me off-the-record. There are multiple layers of information in our RADIO WARS posts. I’m not patting myself on the back, but that’s the truth. With all insidery reporting, there are going to be different versions of events – there are at least three accounts of the Josh Innes-Anthony Gargano confrontation – different interpretations of what happened. I know Bloom took exception when I would write about what he was “planning” when he hadn’t yet made a final decision on something. And yet, 10 times out of 10, what I wrote is what happened. Hell, I even accurately wrote that Bloom would concoct a fake WWE-style storyline to explain why Bruno and Innes didn’t hold their first show until the Wednesday after the Super Bowl last year, when it was announced the previous Friday. Bruno was sticking around in Arizona for a few days, so WIP created a fake suspension for Innes to explain the delay… which Bruno and Innes later admitted on the air. My source on that, because I don’t think he gives a shit at the moment, was Tony Bruno. So it’s not just the big news posts, it’s the little shit that goes on. I’d say 99% of it has been spot on, with 1% up for interpretation depending on who you ask. But I’d love for Bloom to provide an example of one story I got wrong. I’d happily tell you, the reader, what it was.

On the ratings:

“I also know that his source, and he’ll deny this, was Missanelli and WPEN for the ratings information. It’s why he didn’t post them today, because now he burned that source. The way I know that is because when he was cutting and pasting last month, if you look at what he posted last month, you can see that it’s a cut and paste. A cut and paste from Greater Media. It refers to “this affected us too,” it’s cut and paste. It came directly from 97.5. He didn’t even edit it. I have no interest in going head to head with Kyle, but it’s a cut and paste. I’ll show it to you if he hasn’t already gone back and corrected it. He directly lifted something that he was sent by Greater Media, and didn’t take the time to edit it, therefore you can tell what the source is.”

This is delicious, because just minutes after accusing me of half-truths and not knowing the facts, Bloom literally does the same. The idea that Mike Missanelli gives me the ratings is hilarious. Mike is an email warrior, and has sent me his opinion on many things (apparently, there are others in the local sports media community who receive these emails, usually with no subject line and starting with “bro”), but he’s never sent me the ratings. The only time I ever hear from him with regard to ratings is when he berates me for misinterpreting them, only when he loses. In fact, I’ve gotten ratings from people associated with 97.5, WIP, former CBS employees, people who worked for Bloom, and once Josh Innes cold called me to tell me about his “win” (he didn’t include the streaming numbers). Ironically, there are people at 97.5 who have accused me of getting the ratings from WIP. Indeed I have at times. So it goes both ways.

And the notion that I “copy and paste” the ratings from Missanelli and or others at 97.5? Ridiculous and borderline slanderous. I usually get the ratings from someone, over the phone, and jot them down in Notes. It looks like this:

Voila_Capture 2016-08-31_10-52-07_AM

I blurred the actual ratings because Nielsen doesn’t allow you to post their proprietary data

I then turn that into a post. If it’s a particularly uninteresting month, I copy my post – my own words – from the previous month and just insert the new numbers.

So much for Bloom not reading RADIO WARS. He said something about me writing “this affected us too,” implying – stating – that I forgot to remove commentary from – GASP – my source. I’m not sure what he’s even talking about, but the only thing I can find even close to that is this, from earlier this month:

Voila_Capture 2016-08-31_10-57-03_AM

Idiot, that wasn’t commentary from someone at 97.5, or anywhere, it was my own aside about our web visits also being lower BECAUSE IT’S THE FUCKING SUMMER AND OUR BASEBALL TEAM SUCKS, YOU ABSOLUTE ASSHOOOOOLE.

Sorry, did I let emotion get in the way? You can listen to Maaddi’s full interview with Bloom here. You can also follow Bloom on Twitter (@AndyBloomCom).


69 Responses

  1. I’d prefer if we referred to Rob Maaddi as “husband of a Bridezilla” rather than “AP writer”. AP writer is a very generous title for him

    1. Is Josh Innes really that fat? Or does the camera add 400 lbs??!

      HAHAHAHAHAAAA he must be so lazy and pathetic to let himself get that disgusting…

    2. great more articles from an adolenscnet shitter write with an axe to burn.
      KYLE……YOU HATE WIP……and will burn them every chance you get.

      the rest of the children in the hood give you an atomic wedgie.


      1. Since when do you burn axes?? Also, your spelling, grammar, formatting and overall message are literally the work of a child. Or a cat on a keyboard.

        1. I have to agree here. Bob, you have been an utter disappointment for the last few years. I think it is time to hang it up and stop commenting. You’re just not interesting anymore.


      1. Your writing sucks dick. Like where it deepthroats them and then swallows the load with the dick half way down its throat. It’s that bad.

  2. Come on Kyle, your whole site is copy and paste. The one thing Bloom got right is that you (or Jim, for that matter) are not a journalist or a writer.

  3. Curious-Did 97.5 ever meet with blm?

    1. Yeah Black Lives Splatters runs the station now. They have to approve all content. Expect minority host to ruin the station soon.

  4. Lost all respect for Maaddi after he was on that Bridezilla show – he’s a self obsessed steroid taking meathead who is proud of having the biggest bitch, while being a 7.5 tops, anyone has ever met as a wife.

  5. Someone talked about me on some show no one has ever heard of so now I have to write a whole post about it... says:


  6. I love Radio Wars and can’t get enough of these posts – however – the “it’s 2016 and we’re all disrespectful assholes” is such a weak-ass, perfectly blogger-esque cop out.

    If that holds water for you…fine – you’re the one that has to look yourself in the mirror. But nobody else is buying that line you’re peddling, at least if you want to be viewed as someone who operates with some standards.

    1. Most reporters only run stuff by subjects because they don’t want to lose their access, not because of some great ethical quest.

      1. Nope, sorry, good post, enjoyed the background, but P.E. is right on this one. This was not a story about trading draft picks or a player’s injury status, it was about a dude’s job, his livelihood. It was a dick move. BTW, your twin works the register at the Jenkintown Whole Foods

      2. There’s absolutely no way you took any classes on journalism, despite what your Linkedin profile may claim.

    1. That’s what Kyle calls himself in the narrative known as Radio Wars. It’s lame af.

    2. First it was a Seinfeld character, then Conan O’Brien calls himself The Maestro and now Kyle took it from him. High Praise.

  7. I’m waiting for the 97.5 or 94.1 lawsuit against to come out soon!! or will likely report it first. Afterwards, will copy and paste the story into their newest post!

    1. Or, How Blogspam Works. Not surprised to learn that Kyle turned down a radio job offer. How would he ever get by having to do actual work?

  8. Holy shit, Kyle…you buried the lede here.

    Rob Maadi…there’s a lot to unpack here…but that hair! I would also bet money that Maadi has taken selfies duck facing at some point.

  9. Can someone pick up a “Franco Stein” jawn for me tonight at CBP?

    1. Someone from Black Lives Splatter wrote it. You can tell by the grammar errors and use of words like axe instead of ask. BLM runs the station now.

  10. Rumor has it that Eytan is going back to 94.1and pair with Sludge to create the worst radio show in the history of broadcasting. An hour each day is going to be devoted to hard core rappers. Another hour is simply going to be called Sluts in Bars. The other two hours they scream at each other and take a few calls on sports.

    1. I hope we can get together in the Virgin Islands this weekend.

  11. It’s very obvious that Kyle pays Bloom or is in some type of relationship with him to talk about him on these shows. If Bloom hated him so much, he would just not say anything. Instead he keeps dropping Kyle’s name, Kyle gets web traffic Bloom gets paid. Even back when it happened on WIP they were in on it together. Same with Mikey Miss. Kyle drops him a few bucks, Mikey drops the name and website on air and Kyle gets traffic.

  12. Kyle, remember when you commented that there was a ZERO percent chance that anyone would be suspended for the audio minstrel show at 97.5? But you’ve been “spot on” the whole way, right?

  13. I was starting to feel a little bad for Joshy Washy, until I remembered it was Joshy Washy! ha HA

  14. I actually enjoy reading Radio Wars. It’s probably the most entertaining feature on CB.

  15. Tell Me Why WIP Ran 30 Consecutive Hours Of Kap Crap Why Did They All Shut Up When Insubordinate Lucky To Be 73rd Man. MLB Special Teams Guy At Best On A 53 Man Roster Shoots His Mouth Off About Not Standing For The National Anthem. Howie Roseman Get Some Balls And Just Say You Can Sit Or Stand Dont Matter Cause You Aint Even Gonna Be At The Game Cause Your Cut. Your No Dick Butkis And We Sure Dont Need Your Sh’t Show Here

    1. coming up, ray and I discuss a TV show you probably won’t watch NEXT on Sportsradio 94 WIP

      1. Yo bo, dats a violation. How you gonna disrespect the prof like dat. He’s the one person who’s seen the Godfather more than me! ha HA

  16. BLOOM was 100 % correct ! You & lil MISSEE MICHELLE are absosute KNOB-GOBBLERS, all you have is a douche-bag blog with a douche-bag running it ! BOB A BOOEY to YOU, JACK-HOLE ! You are a cheap SHILL & A HACK and your comments beat your CONTENT ! Gfys ! As much bullshit as RILEY MARTIN

  17. Why does Big Daddy Graham try to make himself out to be a genius? He is constantly talking about himself. It’s not normal.

  18. I don’t know if I believe all of what bloom was spewing out or not but when he kept saying “cut and paste, cut and paste” I found that quite hillarious.

  19. These morons in Philadelphia don’t get what great radio is all about. And now they’ve let me slip through their fingers just like other former WIP legends such as Jay Sapovitz and the immortal Coz Carson.

  20. Kyle,

    Long-time reader, first-time poster. Just wanted to say what a bag of balls you are and it would be great if you were fisted by a bear with HIV-infested claws.

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