The Sixers’ branding game is so fucking on point right now that I imagine Scott O’Neil is in the middle of a prolonged carnal yell in his office, demanding that someone give him a heat check as he separates the good people of the Delaware Valley from their wallets.
The Philadelphia 76ers have released details of their season-long celebration commemorating the 1966-67 NBA championship team. The campaign, “Spirit of the Champion: Celebrating 50 Since ’66-‘67”, includes the first-ever tribute center court signed by Sixers Full Season Ticket Members, collectible tickets and ticket boxes for Season Ticket Members, the unveiling of sculptures honoring 1966-67 legends Wilt Chamberlain, Billy Cunningham, Hal Greer and more. Sixers players will wear hardwood classics throwback jerseys inspired by the 1966-67 road uniforms during six “Salute Saturday” night tribute games presented by StubHub. Alumni from the 1966-67 championship team will attend “Salute Saturday” games throughout the season. The campaign name, “Spirit of the Champion,” is inspired by the 1967-68 Sixers season motto and team program following the 1966-67 Championship.
For each of the six “Salute Saturday” tribute nights presented by StubHub the Sixers will install a specially made 16’6″w x 20’h commemorative center court logo, which will bear the signatures of all Sixers Full Season Ticket Members. This will be the first time in NBA history fan signatures will appear within the playing surface of an NBA court and the first custom center court created to honor a championship team during the regular season. Player throwback jerseys, featuring shorts adorned with a campaign tribute patch, and the commemorative center court will be featured in the highly anticipated video game NBA2K. After the 2016-17 season, the tribute center court hardwood will be displayed in the new Philadelphia 76ers Training Complex in Camden, NJ, scheduled to open this September 23.
Player throwback jerseys, featuring shorts adorned with a campaign tribute patch, and the commemorative center court will be featured in the highly anticipated video game NBA2K. Hot fucking Sauce Castillo. Great move, especially considering a special court is like a video game feature. Next year maybe the Sixers will let you custom choose the jerseys before the game and draft legends through the purchase of in-game coins. I make an excited.
And the jerseys? Balls:
GIVE SCOTT O’NEIL THE ROCK! GIVE HIM THE ROCK!