RADIO WARS: Josh Innes and Tony Bruno Sign Peace Treaty on Radio Row

Photo: Josh Innes' Twitter

Tony Bruno joined Josh Innes – live on the radio and multiple Facebook Live streams – on Radio Row in Houston last night.

When I had Innes on the podcast last month he explained that though there may have been differences in style there was no ill will between him and Bruno. Their 20-minute or so conversation last night during which they touched on a wide range of topics proved it. You can watch the whole interview here, but the most notable part is the discussion of how their WIP show ended:

Innes: I didn’t dislike you at all. It’s a weird situation the way it ended. Which was fair. All of a sudden there just was no show, and it was an odd situation. When did the idea come to your mind like ‘I just don’t wanna do this show anymore’ was there anything that kinda set it or were you like ‘you know what, I don’t wanna do it anymore’? What exactly happened? Because that part of it I think people thought was a little weird.

Bruno: I dunno, I would go home at night and even thought we were number one, you know how it was, people were like ‘Well I don’t like that Josh guy how can you work with him?’ And then your friend would say Tony is alright but I wanna hear you, so it was one of those things like, is this what I wanna do? We’re winning. But I didn’t feel like we were number one because of the pressure and the outside drama. Not stuff that came from within the building, but it was stuff in the atmosphere…

Innes: And I bring a lot of that on, because when I got there I said I’m gonna go after this guy and this guy and this guy, kind of an old-school appraoch to it, the Stern ripoff thing basically, and I acknowledge that’s what that was. But there was that pressure…I don’ view you as a guy who likes that kind of stuff coming down on him. You’re a happy guy. You want people to laugh. I’m a bit more abrasive…

Bruno: I used to want to do that in my early days of radio. You got the competition and you bring them down and you have fun and then you would know the other person and you say ‘It’s just business, man.’ My job is to knock you off and get ratings and be successful. So I felt that I was successful and had ratings and I’d have people saying ‘How can you work with that guy’ so I got tired of dealing with that.

The topic of course turned to ratings, which was all the rage in RADIO WARS long before our president was tweeting about them. Innes admitted to essentially only using them when it suited him and calling them bullshit when they didn’t:

Bruno: The good thing about the Facebook Live stuff is we can see how many people are actually viewing this live, and then people go back and watch it. And then all the streaming sources – the Audio Boom, Sticher, iTunes, Facebook, Periscope – there’s actual raw numbers that they can actually gauge, rather than radio ratings which is based on a couple of diaries, the PPM meters.

Innes: That’s what I tell people. When you have the ratings you like to brag about it, like ‘Oh look at us’ and when you don’t you’re like ‘oh well it’s only four people,’ but it’s true. Then you go look at your streaming numbers aqnd they’re through the roof. You compare it to your actual ratings where your 28th and you look at these streaming numbers like ‘Oh, so people are listening.’ That’s the frustrating part about radio that I don’t think people understand. What you see in ratings isn’t real. Whether it’s good or bad, it’s not really real.

This was typically the source of my sparring with Innes– he was more than happy to trumpet the ratings when he and Bruno beat Mike, but then called them bullshit – specifically the streaming portion – when he was losing. He’s right– it’s an archaic system that is mostly bullshit. But there’s a certain hypocriscy to use them only when it suits you.

Anyway, this was a good conversation. Most interesting part? When Bruno explained that he didn’t actually interview players for Madden 2005 but that the interviews were done separately by a producer and then later edited to sound like Tony was interviewing them himself. I’m genuinely shocked. Those things sounded real, man.

Watch the full thing here.


70 Responses

  1. we could get a Jim-free week? I mean, really. His posts flat out suck


    1. How can you post meaningless stories like this when our country is being takin over by hate?

      Trump is the biggest idiot and Americans are even dumber to vote for him. I’m moving to Canada if Trump doesn’t quit. He will get nothing done. Hillary would have truly made this country great, I guess you meatheads couldn’t handle a woman running things.

      Muslims in! Trump out!

    2. What fucking bullshit. We asked for the meat of Radio Wars and Kyle gives us Spam. Just admit defeat you are no longer the maestro you burned your Bridges with the fanatic and the ratings went bye-bye

      1. Ahh Bo…you want meat? check out the meat locker on thersday Bo… we gots the meat! like Primo’s

  2. Nothing on the fatman aka Anthony Gargano getting his fat rear end kicked in the radio wars by old man Angelo Cataldi?

  3. Where are the local ratings? Copying and pasting a blog doesnt work
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  4. Your site is being kept alive due to Josh Innes clicks. Are your a dependent or subsidiary of Innes?

  5. 2 of the 4 promoted posts at the top of CB are videos from WWE2K17…great work, guys.

  6. I’m taking a break from all the Embid stuff.

    As far as Josh Innes he has to be one of the most disgusting human beings ever on radio.

    First he is totally not funny.

    Second I have no idea how any girl would actually sleep with this guy, yuk!

  7. Ratings or bust, Kyle. This is your flagship series of posts – figure out a way to get them to your readers, who are obviously interested. Just get it done.

    1. This sums it up in a nutshell. CB is on its way to becoming Philly’s most irrelevant sports blog.

  8. A story under his Radio Wars title has fewer comments than a Sixers story by Jim. It truly is time to shut it down.

  9. Kyle running innis out of town was bad for crossingbroad business . Love him or hate him he made radio wars

  10. I talk like I’m the coolest f u ck ing guy in the world. Has your woman been dipped? Put it in the mex.

    1. Why don’t you call in and say that to me punk. I’ll hang up on you in a Delco minute.

      Don’t forget to watch me on BOB Mondays through Fridays.

      1. I cant stand crossovers with that former phony WOP co-host

      2. I heard they were throwing around High Fives when they found out they had just achieved 20 viewers.

  11. Anyone else notice the lack of posts and constant pushing of tshirts lately? Isn’t the main busniness the website not tshirts?

    1. Just use Ad Block Pro like the rest of us, and make his crappy t-shirt ads disappear.

  12. I heard it is so frozen that Marc Zumoff chisels off a piece for his Vodka on the rocks after the game.

  13. 97.5 should hire josh innis. Get his fat ass back to Philly and give us some lol’s

  14. Kyle, seeing as there is nothing to post about, how about one featuring Mrs. CB? We’d like to know what makes her tick, background, favorite position, how she tolerates your awful love making, etc. Make it happen

  15. You seem to have a lack of content to write about, and the readers seem to have many questions.

  16. Ha, good one Kyle!

  17. I mean what else does this site have going on today.

    1. Yep I had to downsize. Now that I can’t find anything interesting to keep this site moving forward the page views have dropped significantly.

    2. …i don’t think you can say Dan ever actually “worked” here. I could take a steaming dump on a piece of paper and you’d come out with a better story than Dan could with his copy n paste buttons, access to Twitter and 30 day deadline.

  18. For reals, if yall be sick n tired of this site, come on over to mine. yall know that name. we gots mad posts bout real shit. PI be changin the game. I took a few weeks off cuz my girl be disrespectin me. always be out at da club late and shit. I don’t believe the rumors though, bout her gettin toe up by dem brothas. my girl comes correct.

    1. You got to keep this Trish bitch in line little bro. Alright, back to rotting….

  19. Trish is this sexy redhead with a wild side. Kinda like AG, only thinner and better looking with great cans.

      1. I also have a raspy voice because i smoke menthols all day. I live alone (divorced) with my 4 cats oh and I’m a sagittarius

  20. Who cares? They are both gone and no one cares whether they made up or not. I did hear that Innes is starting to slip again in Houston. Hopefully he will never be back here.

  21. Why hasn’t there been an Ask K.yle Anything? Oh wait because he doesn’t want to answer why he doesn’t get ratings anymore! Pu$$y!

  22. Can you update that myspace-era bio pic? It’s not cool, funny, original, etc. It’s very similar to your site.

  23. Do people still have to answer those crappy google questions? I only use this site with incognito mode and have adblock on everything.

Comments are closed.