From NBC Sports:

NBC will broadcast its Winter Olympic TV programming live across all time zones for the first time at the 2018 PyeongChang Winter Games.

This includes daytime, primetime and late-night coverage on NBC, as first reported by the Los Angeles Times.

On most nights, primetime coverage will begin at 8 p.m. ET, 7 p.m. CT, 6 p.m. MT and 5 p.m. PT.

“Nothing brings America together for two weeks like the Olympics, and that communal experience will now be shared across the country at the same time both on television and streaming online,” said Jim Bell, President, NBC Olympics Production & Programming. “That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike.”

This is great news, but perhaps not particularly surprising. Pyeongchang is 12 hours ahead, and therefore if NBC didn’t show live events in prime time, they’d be conceding to show ~10-12 hour-old highlights that occured the night before in Pyeongchang. But since America is the best and greatest country in the world and, really, we’re all that matters when it comes to TV viewership (too strong?), all the major TV events – figure skating, skiing, and snowboarding – will take place in the morning*, local time, so they can be broadcast in the evening for us fat Americans. Screw Europe, where the Nordic countries will get their beloved skiing at, like, 3 a.m., NBC had ad spots to sell and negotiating power to wield on behalf of you, the slovenly American. USA! USA!

*This is what happened in 2008, when all of Michael Phelps’ big races were broadcast at, like, precisely 10:20 p.m. EST, never mind whatever the fuck time that was in China.

For real, living on the East Coast of the United States has its perks. And now the other timezones will get to join in. Fuck the rest of the world.

Side note: What the hell time will curling be on? Say it takes place mid-day in Pyeongchang– that’s like 4 a.m. here, baby! All-night Olympiad seshes in the Scott household. I’m gonna need a Joe Cordell, BUT HE’S NOT LICENSED IN MY STATE!