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Sarah Baicker Is Now Working for the Devils
By Kyle Scott
Published:
Sarah Baicker is going to work for Scott O’Neil, with the Devils.
After writing about scores of free agent signings over the years, it’s fun to write about MY OWN this morning: I’m joining the New Jersey Devils as Director of Hockey Communications and Content.
It was a big and scary decision to leave CSN back in April — somewhere I’d been for eight years, and somewhere I was comfortable and largely happy — but I couldn’t be more excited for this new chapter. And to be a part of the team that owns the No. 1 overall draft pick in next month’s NHL Draft is, um, AMAZING.
The biggest question is … how many Flyers fan Twitter followers am I about to lose? Gotta be dozens, right?
Gonna be a lot, perhaps starting with the all-caps AMAZING for the Devils picking ahead of the Flyers.
It sounds like Sarah’s role will be some sort of hybrid between PR and content.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.