Ad Disclosure
The AT&T Station is no Longer the AT&T Station
Published:
You know the last stop on the Broad Street line? The AT&T station at the sports complex?
Well it’s getting a new name. Starting next week, you’ll now be getting off the subway at the “NRG Station.”
Terms for the new corporate designation are five years, $5.3 million. SEPTA will receive 85 percent of that while Intersection, the firm who negotiated the deal, will receive 15 percent. The new name kicks in Aug. 1.
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NRG Station replaces AT&T Station eight years after SEPTA signed its first naming-rights agreement with the telecommunications company. In 2010, AT&T and SEPTA signed a $5 million contract to rename what was previously known as the Pattison Station.
$5.3 million, huh? And Intersection gets 795k in the deal? Sounds like I need to go work for Intersection.
Anyway, just remember that you’re getting off at the “NRG Station” from now on.
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com