In case it’s not already clear, the gradual legalization of sports wagering across several states holds implications that extend far beyond punching in a few lawful parlays into a mobile app. Marketing partnerships between leagues, its teams, and casinos are being struck at a rapid rate. MGM announced a partnership with the NBA back in July and announced a similar agreement with the NHL yesterday. Quite literally, the unification of sports and casino-backed sports wagering grows stronger by the day.
The latest proof this fusion comes with the announcement that Caesars Entertainment will partner with the Philadelphia 76ers and New Jersey Devils in a deal designed to organically market the casino’s properties and sportsbook to fans.
From a press release announcing the deal:
In a series of playful online and in-game contests, Caesars will promote Harrah’s Philadelphia and two of its other signature brands to Philadelphia 76ers’ regional and international fanbases. 76ers fans will have the opportunity to win a complimentary stay at Caesars Atlantic City Hotel & Casino or an all-expense paid weekend getaway to The LINQ Hotel & Casino in Las Vegas via the new “Score for the Shore” in-game, on-court promotion and the “Live Like a Caesars VIP” 76ers social media contest, respectively.
Coming soon: “Forget a free Frosty. When the opponent misses two-consecutive free throws, try a free $10 bet on the house!” The legality is probably questionable, but that would be a STRONG promo.
While the partnership appears to be strictly promotional in nature at the Wells Fargo Center, a 5,000 square foot club lounge dubbed “Caesars Club Sports Lounge” will be built at the Prudential Center in Newark. From the release:
Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually. With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State.
Those hoping for a similar setup at the Wells Fargo Center, well, don’t. It’s a complicated matter, but the core of the issue is that Comcast owns the building, and there are licensing issues that would likely prevent a sportsbook at the Sixers’ arena. Likely just branding opportunities.