I wrote an update earlier today about the pending legal showdown over the Phillie Phanatic between the Phillies and mascot creators Bonnie Erickson and Wade Harrison. I did so by citing the lyrics to Tom Petty’s “I Won’t Back Down.”
Pretty creative, I thought.
Anyway, a trademark lawyer based out of Washington D.C. named Josh Gerben reached out to me earlier this afternoon to alert me of his breakdown on the case, and I must say, it’s a brilliant use of content marketing by him. A little free publicity and some legal assistance – smart man.
Here’s Gerben’s assessment:
To summarize Gerben’s findings:
Perfect. Now we can all go enjoy our weekends.