Monday, Jeff Blumenthal at the Philadelphia Business Journal shared the news that Entercom and KYW Newsradio would be dumping CBS 3 to form a new partnership with NBC 10.
While meandering through some immediate takeaways, I mentioned that NBC Sports Philadelphia has existing partnerships with 97.5 the Fanatic, which would make for a murky and interesting wrinkle if content sharing extending to 94 WIP as well.
In a followup on the PBJ, Blumenthal has some quotes from Entercom’s local Philly president, David Yadgaroff, who elaborates on what the new agreement will entail:
Another clear synergy is with sports — particularly the Philadelphia Eagles.
NBC10 replaced 6ABC as the official television station of the Eagles before the 2018 season, airing all of its preseason games and media content produced by the team. WIP has the radio broadcast rights to Eagles games. Yadgaroff said WIP hosts could appear on NBC10 and NBC10 personalities like John Clark could do the same on the radio.
The partnership does not extend to NBC10’s sister station NBC Sports Philadelphia, which airs Eagles pregame and postgame shows. NBC Sports Philadelphia simulcasts the Mike Missanelli Show, the afternoon drive program of WIP’s rival, 97.5 The Fanatic (WPEN-FM), and uses at least four other Fanatic hosts in regular roles.
You could have, for instance, Ike Reese do a NBC 10 segment talking about the Eagles. Then John Clark appears on WIP to talk about Carson Wentz. However, Ike wouldn’t be on NBC Sports Philadelphia, since the partnership doesn’t extend there.
The only weird thing to me is NBC 10 already outsourced their sports talent to NBCSP. You have people like Danny Pommels and Amy Fadool, who operate out of NBCSP studios, doing the sports hits during NBC newscasts. In that one specific area, the line gets kind of blurry, since NBC 10 no longer has a dedicated sports team.
But the new partnership is basically like Entercom becoming a free agent and signing with a better team. That’s the best analogy to use. Like I mentioned, CBS 3 is run by cheap and absentee New York people who don’t give a shit about anything other than the status quo. NBC 10 is run by Comcast. One cares about the Philadelphia market and one doesn’t, so Entercom decided to level up.