Unibet and the Eagles have become the first sports-themed casino in the United States. Unibet PA, an official Eagles partner, has announced the launch of Eagles Blackjack, and coming soon, Eagles Slots, to its online casino app in Pennsylvania. This becomes the first time a major professional sports team in the United States has partnered with an online casino to allow them to use their brand in actual casino games.
Last year, Unibet struck an online casino partnership with the Eagles. They recently expanded that to include their online sportsbook. Professional sports teams, including those in Phillly, have been double-dipping, so to speak, with online gambling operators, striking deals as “casino partnerships” and “sportsbook partnerships,” and treating each of them differently. Unibet is an official casino and sportsbook partner of the Eagles.
“We are excited to collaborate with a forward-thinking partner like Unibet whose innovation continues to create new and exciting online opportunities for our fans,” said Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles. “As the online gaming industry continues to emerge and expand in the marketplace, our partnership with Unibet takes us to a whole new level and allows us to be on the forefront of industry firsts, such as being featured in the country’s first professional sports-themed casino game.”
While the tie-ins to sports betting and sports teams are too obvious to even bother stating, online casino is a higher margin, bigger growth area for online gambling operators.
Many in the space see online sports betting as a gateway to the larger gambling ecosystem. Unibet’s ability to drive Eagles bettors and sports fans into other parts of their virtual casino will be a big deal.
The Eagles’ Blackjack game is currently live in the Unibet PA app.
I tried it, and it works like most online blackjack games. Betting is low-limit and easy to play, and it is instantaneous to hop in and out of games.
What is different, however, is that you are playing on an Eagles-themed table with Eagles-themed cards, including number cards using the same font as the numbers on Eagles jerseys.
Sure enough, I lost my first (and only) hand to a dealer blackjack thanks to a Nick Foles “9” turned over by the digital dealer.
Unibet and the Eagles say the online slots game is coming later this year. We’ll be sure to keep an eye out for that.
We currently have Unibet ranked as our top PA online casino. It already features the best offering of slots, and it includes a wide range of table games, though DraftKings Casino and SugarHouse Casino have recently rolled out live dealer Blackjack and Roulette, something that is not yet available with Unibet.
The addition of Eagles-themed casino games will be sure to appeal to many people in the eastern side of Pennsylvania. New users who sign up for Unibet here can also get $10 free with no deposit, and then up to $1,000 deposit match, which is an exclusive offer available to our audience when you enter promo code UNIGRAND during the sign-up period.