DraftKings Sportsbook Unveils New NFT Marketplace

One of the biggest names in the sports betting industry is getting into the NFT game as DraftKings Sportsbook officially launched its new marketplace feature.

DraftKings Sportsbook now allows its users to purchase NFTs of some of the biggest and most notable names in sports with its new marketplace feature.

This feature is available on both the website and app versions of DraftKings’ sportsbook, DFS, and casino apps.

This latest development is an ambitious venture for DraftKings, one that shows its intent to expand into various emerging tech markets as it builds a comprehensive portfolio of digital offerings.

The concept of acquiring NFTs is still rather new, and for many people, a confusing business, but the development of a marketplace within the DrafKings Sportsbook app and the company’s other platforms is a big step in mainstream development.

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The DraftKings Sportsbook NFT Marketplace

At its core, the NFT (a non-fungible token) allows a person to own an authenticated original piece of digital property. In the sports world, the first big NFT splash came with the emergence of NBA Top Shot, which allowed for the purchase and sale of NBA digital collectibles.

While this is still a relatively new and untapped space, the company’s launch of its marketplace figures to bring added eyeballs — and perhaps added interest — to the NFT market.

The PreSeason Access Collection by Autograph will account for the first featured drops. Each athlete will have a variety of “Premier” and “Signature” NFTs available in the DraftKings Marketplace. The Signature series will have digital autographs from those athletes.

The first athlete featured is Tom Brady, with a pair of scheduled drops on Aug. 11 and Aug. 13.

How the DraftKings NFT Marketplace Works

Let’s quickly run through an overview of how it all works.

DraftKings will drop NFTs at a predetermined date and time. Advanced notice of scheduled drops will be available on the marketplace homepage. Users can get into the drops page to view both active and future drops.
Prior to the scheduled drop, members will join the drop to grab a spot in line through virtual waiting rooms. These waiting rooms open 30 minutes before scheduled drops.
DraftKings will then assign a random order in the queue when the drop occurs.
Once purchased, users can view their owned items on the portfolio page.
Users can also use the secondary market to buy more NFTs or place owned items for sale.

While the marketplace is officially open for business, DraftKings is working on expanding its scope in the coming weeks and months. The company will soon add auctions, withdraw capabilities, public portfolios and more.

Benefits

This development should allow for the streamlining of the NFT marketplace. Users need just one login across all DraftKings’ platforms, which include sportsbook, casino, daily fantasy, and marketplace.

Funds can be added with a variety of safe and secure deposit methods, including debit/credit cards. The shared wallet feature means a bettor can win money and use that cash to purchase NFTs.

Featuring advanced safety and security, users will also have access to dedicated 24/7 customers service and exclusive content.

Click here to get up to $1,050 in free bets with DraftKings Sportsbook.