You know Steven Singer, right? The local jeweler. He has the “I Hate Steven Singer” billboards and commercials and is a 94 WIP sponsor.

Apparently he is also a 97.5 the Fanatic sponsor, and Thursday morning he was on John Kincade’s show when he dropped a comment about black NFL coaches:

“We’re obligated, just like we have to have so many black coaches in the NFL, we’re obligated to be on the Kincade show. We have to have so many new radio hosts that we have to sponsor. Listen, we’re in with you.” 

Seems like a poor attempt at humor. The jokes sometimes do not land. As a “best practice,” it’s probably a good idea to avoid joking about race and equality issues entirely, especially in the same week that Brian Flores filed that bombshell discrimination lawsuit. In this case, he’s just taking a current sports topic and drawing an off-the-cuff parallel.

I have to give credit here to John Kincade for holding it down, though this is the look of a man who can’t believe what he just heard: