Sixers Launch a Limited-Edition "Merchandise Capsule," which is a Fancy Name for Clothing Collection
The Sixers do all kinds of new-ish things. Non-Fungible Tokens, partnerships with companies that may not even exist, etc. Stuff like that.
Another one of these modern roll outs is a throwback clothing line of sorts, explained here in a press release:
PHILADELPHIA – MARCH 18, 2022 – The Philadelphia 76ers announced today its first-ever, limited-edition merchandise capsule, 76 Originals. The new collection will be released to the public today, Friday, March 18, at 11 a.m. ET through Fanatics at SixersShop.com. The gear will also be available for purchase at the Broad Street and New Era Team Stores and throughout the main concourse tonight when the 76ers host the Dallas Mavericks at The Center.
Inspired by the team’s 2021-22 City Edition Spectrum Uniform, which pays homage to the team’s former home, this merchandise connects nostalgia with the present and delivers original designs that will exist at the intersection of sports and culture.
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The inaugural capsule will include eight handpicked pieces that feature unique fabrics, lettering and patchwork and will be available in a variety of colors including navy and bone. The 1970’s style “Sixers” wordmark will be featured on both T-shirts and crewneck sweatshirts in addition to the Spectrum logo. The collection includes crewneck sweatshirts, a T-shirt and hats in collaboration with Sportiqe and New Era.
This limited-edition capsule will be the first of the ‘76 Originals’ merchandise, with more unique collections launching in the future.
So…. it’s a collection. A “merchandise capsule” is actually just a clothing collection. A throwback of sorts.
The Sixers are always good at using fancy and modern sounding phrases to describe things that already exist. It’s kind of like when these brands insist on using the phrase “price point” when they could just say “price.” There is zero difference. People will try to say that “price point” is different from “price” but if you remove “price point” in any sentence and replace it with “price” then absolutely nothing changes. Trust me. There is no debating this.
But anyway, these item are cool. Very sleek. They brought in some models to show off the collection and here are some pics for all y’all: