Could be the best thing the Flyers have done in years:

PHILADELPHIA, PA (February 22, 2023) – The Philadelphia Flyers and Wells Fargo Center have announced Insomnia Cookies, the beloved local cult brand known for serving warm cookies all day and late into the night, as the “Official Cookie of the Philadelphia Flyers.” As part of the multi-year deal and the bakery’s first in-arena vendor partnership, fans can look forward to frequenting two Insomnia Cookies locations within the New Wells Fargo Center, which will be serving up the brand’s warm, delicious cookies and signature Cookies IN Ice Cream beginning this month. A limited assortment of Insomnia Cookies will also be available at concessions throughout the arena and as a dessert option in suites.

As the “Official Cookie of the Philadelphia Flyers,” fans can expect Insomnia to create in-arena signage and activations to build its ever-growing community of loyal Insomniacs. The brand will be baking up even more Philadelphia-wide promotions beginning February 24, including giving out a FREE Classic cookie with any purchase when fans show their mobile app in-store the day after a Flyers home game win. Additionally, Insomnia will serve as a presenting partner of the Flyers’ Student Rush promotion, offering discounted tickets to local college students, and help to keep the party going after home games by hosting several “Flyers After Dark” events, where Insomniacs can celebrate sweet wins with sweet treats and might even catch a glimpse of the infamous Gritty.

Now this is a good move. Definitely better than giving Travis Sanheim eight years and $50 million, then scratching him in his home town.

Insomnia Cookies are the real deal. Whenever someone would bring them to Eyewitness News and put them on the community food table, they’d be gone in less than a minute. They are that good. Now we’re gonna get them at the Wells Fargo Center? Great decision. Nobody is looking for healthy alternatives at the arena anyway. It’s about filling your body with beer and pizza and cookies and being an undisciplined fat ass for the night.