Homegrown Philly Apparel Company Lands Distribution Deal with DICK'S Sporting Goods
Friday feel-good story right here:
We’re happy to announce that we’ve secured a distribution deal with @DICKS . Beginning next week @lbfutbol products will be available at select retailers in the Philadelphia, Chicago and Atlanta locations.
Read more: https://t.co/ORtZftwyNs
— LIVE BREATHE FUTBOL (@LBFutbol) July 13, 2023
LBF started in 2011 as a t-shirt company run by a couple of Temple students. Inventory was stored at a parent’s house. But the brand caught on quickly with a burgeoning Philadelphia Union community and they quickly expanded to pants, shorts, sweatshirts, and other apparel while launching collections with teams like Sporting Kansas City and the Portland Thorns. Soon, professional players were wearing LBF gear and the crew moved to an office in Brewerytown to continue growing the brand.
Here’s Lakers guard Austin Reaves rocking one of the hoodies:
That boy Austin Reaves hopping off the jet with the game-winning ball, wearing our #WorldClass hoodie.
— LIVE BREATHE FUTBOL (@LBFutbol) December 17, 2021
Congrats to the LBF guys. A classic American success story. Some hard-working and enterprising college students have a vision, turn that vision into a quality brand with quality apparel, then continue to hone the product year-in and year-out.
Here’s the press release:
PHILADELPHIA, PA (July 13, 2023) – Live Breathe Futbol today announced nationwide distribution of Live Breathe Futbol collections through Dick’s Sporting Goods, beginning this month with select merchandise available in Philadelphia, Atlanta, and Chicago.
“This opportunity fits perfectly with the Live Breathe Futbol mission: futbol as a way of life and elevating the experience for fans,” said Ebun Olaloye, founder and creative director of Live Breathe Futbol. “Through our relationship with Dick’s Sporting Goods, our unique take on sports and lifestyle will extend to larger audiences as the United States prepares for all the excitement that’s ahead as we look to the World Cup here in 2026.” Wider distribution of the brands collections will be available across the Philadelphia regions starting in late summer 2023.
“Live Breathe Futbol is rooted in the heart of Brotherly Love, and unites that message across the country; uniting all soccer culture lifestylers to be loud, be you, and be proud – and that we ourselves are a brand to recognize, and LBF is the flag we wave,” said Jason Santiago, buyer for Dick’s Sporting Goods. “It’s a humble honor Dick’s Sporting Goods and Live Breathe Futbol can partner together to amplify this message, and we look forward to growing this platform together in a Dick’s Sporting Goods near you.”