Sixers

Here’s Your Explanation for Why the Sixers’ Social Media Clips Have No Sound

By Kevin Kinkead

Published: Nov 9th, 2023 · 9:19 AM EST

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One of the things you may have noticed recently is that when the Sixers post a highlight clip to social media, it has no sound:

six in a row!

Game Highlights vs. Celtics | 11.08.23@cryptocom pic.twitter.com/arGOJ5xt0j

— Philadelphia 76ers (@sixers) November 9, 2023

That’s a 2:24 highlight reel paying homage to the silent film era.

So what gives?

We’re told that it’s a music licensing issue. When you go to the Wells Fargo Center, the DJ is playing various songs over the public address during the course of play. The Sixers are licensed to use that music in the arena, but not on social media, where Gucci Mane or Kendrick or whomever can be heard in the background of the highlight reel. That’s why the clips are silent, because music company lawyers have begun to crack down and are sending out cease and desist letters.

It sounds lame, and it probably is, but it’s plausible at the same time. It’s not an issue with NBC Sports Philadelphia or anything on the television side. The admin running the Twitter account is not an idiot. The reason for the silent clips is because unlicensed music can be heard in the background, mixed in with the natural crowd noise and on-court sound. So the only solution is to axe the audio entirely.