Ad Disclosure
Cole Hamels May Appear on Big League Chew Packaging
By Kyle Scott
Published:
Photo: Phillies
So much for that gruff cartoon figure.
According to ESPN’s Darren Rovell, Matt Kemp and Cole Hamels will be the new spokesmen for Big League Chew.
From the Great Divider: [ESPN.com]
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
It's unclear if Hamels will also be a package boy.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.