Home > News > Trending > CB Radio: Sports Media and Do They Understand The Fans? Ad Disclosure Trending CB Radio: Sports Media and Do They Understand The Fans? By Kyle Published: Feb 21st, 2012 · 2:49 PM EST CB Radio was live at 3:00 p.m. This one was heated. We discussed whether sports media understands the fans… you know, their audience. Listen after the jump. Kyle