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The Phillies are Losing Quite a Bit in Ticket Revenue
By Kyle Scott
Published:
The obvious guy brings you this report.
Chris Hepp, writing for the Inquirer:
As of their last home game – Tuesday’s 6-5 loss to the Toronto Blue Jays – the Phils were league leaders in year-over-year attendance drop. After 15 home games, average attendance at Citizens Bank Park was 29,605 – a per-game plummet of 7,070, steepest in Major League Baseball.
It also represents an enormous loss of revenue. With the average Phillies ticket priced at $37.50, according to Team Marketing Report, 7,070 fewer fans means $265,125 less each game. Over 81 home games, that translates into more than $21 million.
I’m not sure it’s as easy as just figuring out the average ticket price and then multiplying by the decrease in attendance – much of which is presumably in the cheaper seats… and that’s before you factor in discounts, freebies and other deals – but close enough. The Phillies are on pace to lose essentially a Cliff Lee in ticket revenue. Despite that decline, however, the Phils will begin taking in an estimated (extremely so) $78 million per season when their new TV deal kicks in. So, yeah, losing ticket money hurts, but it’ll soon be more than offset by incoming TV money.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.