Ad Disclosure
Phillie Phanatic Named Top Mascot in Sports, J-Roll™ on Real Sports Tonight
By Kyle Scott
Published:
No surprise here. Forbes released its list of “America’s Favorite Mascots,” and the Phanatic came in at number one:
This year's survey, conducted by The Marketing Arm's Davie Brown Index, measured pro sports mascots on four key attributes: awareness, appeal, entertainment value and team identification (the degree to which consumers are able to associate a mascot with the team it represents). Following the Phanatic and Chicken, whose winning scores were driven most by high national awareness and entertainment numbers: the Milwaukee Brewers' Racing Sausages (very entertaining), the New York Mets' Mr. Met (not so entertaining, but highly likable) and the Phoenix Suns' Gorilla (the first popular slam-dunking NBA mascot who's still going strong).
The fifth key was Lady PhaPha impersonations, no doubt. And I have to admit… I thoroughly enjoy Mr. Met…
Speaking of big time… J-Roll™ will be featured on HBO’s Real Sports tonight at 10 P.M.
Philly.com had a story on it this morning, including this tidbit and awful pun from Keith Gabriel:
Also revealed is the little-known fact that, as a teen, J-Roll was featured in a music video and was a backup dancer in a few of rapper M.C. Hammer's.
Tonight's segment provides insight as to why J-Roll, in his 11th season in Philadelphia, has been too legit too quit.
Heyyo. You can watch it tonight, after Doc crushes on the Brewers.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.