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RADIO WARS: 97.5 Looks Good in First Football Season Ratings Release
By Kyle Scott
Published:
The ratings are out for the first week of the Eagles’ season – the time when ye gather ’round our radios to hear from our great sports orators – and they spell victory for Mike Missanelli and perhaps even Anthony Gargano.
In the ratings period running September 10 to September 16, Mike Missanelli beat Josh Innes and friends with 97.5 earning a 9.4 share to WIP’s 8.9 (streaming estimates are not included in this weekly release) among men 25-54.
Perhaps more interesting is that Anthony Gargano tied Angelo Cataldi with an 8.1 share among men 25-54. This isn’t the first time 97.5’s morning show has beaten or matched WIP’s in a weekly, but it is, obviously, the first time it’s happened during a peak listening week, one in which Chip Kelly was a guest on WIP’s show (Tuesday).
WIP’s mid-day show of Michael Barkann and Ike “Let Me Clear My Throat” Reese trounced Harry Mayes and Rob Ellis– 8.7 to 4.2.
Keep in mind, this is just a weekly, and all estimates are based off outrageously small sample sizes. Literally just a few radios can skew ratings in either direction. But, with the war theater shifting to mornings, both sides may need to call in reinforcements. NEED DEM EPAULETTES:
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.