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Product Placement
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Saw this on Twitter and it made me laugh –
It’s from a Mexican press conference, a team called Chivas de Guadalajara, who had manager Jose Cardozo speak to the media from a room that looked more like his kitchen.
He’s got two cans of coke, one on either side of a Tecate microphone flag. On either side of the coke is a can of what appears to be chocolate milk (leche). Then the display is book-ended by two bags of Granvita granola. The backdrop also features Coke, Granvita, and Tecate, along with Powerade, Sello Rojo (coffee), Omnilife, Puma, Caliente (gambling), and Grupo Akron, which is their stadium sponsor and some sort of Mexican gas/automative company.
Anyway, that’s nine different sponsors that show up in this one frame from the press conference:
#productplacement too much? I know the club has financial troubles but having all those products at the press conference seems a little exaggerated. Prob not top of the list of issues at Chivas at the moment though. #ligamxeng pic.twitter.com/LO95uPHoCY
— Tom Marshall (@mexicoworldcup) August 13, 2018
Gotta be a record, or close to one.
Anyway, just for comparison, I used my mediocre Photoshop skills to build an example of what this might look like in Philadelphia (after the jump) –
Photo Credit: Derek Hamilton, USA Today Sports
It’s a bit much, yeah?
Edit – I forgot to put the sponsors on the backdrop:
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com