Ad Disclosure
Shane Victorino Takes Out Full-Page Ad in Inquirer and Daily News to Thank Phillies Fans
By Kyle Scott
Published:
Shane Victorino and his wife, Melissa, took out this full-page ad today's Daily News and Inquirer.
Based on the Inquirer and Daily News' rate card, and assuming the Philadelphia Media Network folks gave an aggressive rate usually reserved for large advertisers, the two full-page ads, with color, probably cost Victo (or his foundation…) somewhere around $35,000. To which I say: What the hell, Shane? This slappy would have given you a site-takeover ad for, like, $1,000… for the week. Let's talk.
Oh wells, classy move either way.
via Bob Vetrone Jr., of the Daily News
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.