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DUDE Wipes is Now the Presenting Partner of the Tush Push
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DUDE Wipes, the Shark Tank-backed, leading flushable wipes brand known for their viral and disruptive marketing, has announced their official sponsorship of the Philadelphia Eagles’ Tush Push.
“DUDE Wipes has built one of the most successful and marketable brands in the industry by combining innovation, creativity, and humor,” said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. “We are thrilled to welcome DUDE Wipes as a partner of the Philadelphia Eagles and look forward to having fun with their brand, both on and off the field, this season.”
The partnership will include an ongoing series of collaborative social content throughout the 2025 NFL season, product sampling at team-hosted events, and post-game radio highlighting the team’s successful Tush Pushes. The partnership will kick off ahead of the team’s home opener on Thursday, September 4 against the division rival Dallas Cowboys.
“It only feels right for DUDE Wipes to be the official sponsor of the Tush Push,” said Ryan Meegan, CMO and co-founder, DUDE Wipes. “We’re always looking for bold and unconventional ways to inject the brand into cultural conversations in a distinctly DUDE-ified way and this partnership is a perfect fit.”
The announcement follows the brand’s continued momentum in driving viral content, fueling online buzz, and delivering attention-grabbing moments across both the NFL and college football. It is a part of a string of disruptive marketing strategies and partnerships that have not only propelled them to one of the fastest-growing brands in the toilet tissue category, but also helped secure a recent strategic growth investment from TSG Consumer.
Wetter cleans better! And to think this would not have been possible had the Green Bay Packers been successful in their devious plot to ban the shove. They’ll get their comeuppance once November arrives. They’ll be DUDE wiping themselves off the floor after the Birds flatten them for the third time in 14 months.
You do have to laugh, by the way, at the concept of “product sampling at team-hosted events.” What does that involve? They lay out a bunch of DUDE Wipes on a table and then you can go into the bathroom and try wiping your butt with them? What if you don’t have to use the lavatory at that moment in time? Do they just hand you a goodie bag with a pack of wipes for the next time you’re on the John? Some are wondering!
From a marketing perspective, it makes too much sense. The play’s nickname literally comes from Jalen Hurts being shoved into the rear ends of huge offensive linemen. This is why marketing people get paid the big bucks while we trudge along at our thankless low-level jobs, like burger flipping, carnival barking, and sports blogging.
Some pics from the Eagles and DUDE Wipes PR teams:
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com