Ad Disclosure
LOVE Park is Now LOVE, HURTS

This is brilliant marketing on the day of the Super Bowl parade, which also happens to be Valentine’s Day:
#lovehurts 🦅 pic.twitter.com/sD88hN2KkJ
— Juli Entwistle 🟦 (@Juliegen613) February 14, 2025
You see the Jordan silhouette in the second photo. Jalen Hurts wears Jordans and is endorsed by Nike. Now you’ve got a million Eagles fans all taking pictures in front of this with Nike branding in the background. Genius stuff. It’s why these marketing gurus get paid the big bucks and get to work from home.
This is actually a continuation of the theme from the Super Bowl commercial. You probably saw this after the victory:
Hate that he’s a champion? 🦅
Jordan Brand celebrates @JalenHurts’ first Super Bowl victory 🏆 https://t.co/fONnsgr6dG pic.twitter.com/lpvY3qFkW5
— Nice Kicks (@nicekicks) February 10, 2025
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com