Ad Disclosure
Smucker’s Should Send Landon Dickerson an Uncrustable Gift Basket for the Free Promotion
Published:
Landon Dickerson on the sidelines Thursday night:
Not that Uncrustables needed advertising, since you can get them at every grocery store in the Delaware Valley, but this is a good opportunity. You’ve got a Pro Bowl guard housing your product in a photobomb. Surely some creative marketing type at Smucker’s will be able to turn this into something. If we don’t see Landon Dickerson cardboard cutouts at ACME and Weis locations across the tri-state region, then someone “needs fired,” as they say in the midwest.
Now, to Uncrustables as a food –
Truthfully, I had no clue that adults ate Uncrustables. Apparently it’s a big thing? Luke says they’re a good golf course snack. Convenient and carby, for a combination hanger solution and energy boost. Now you’ve got Dickerson eating them on the sideline, so if there was any existing stigma about Uncrustables being a kid thing, that’s probably gone now.
The main problem for parents is that your kid probably isn’t going to school with an Uncrustable, because most of the flavors have peanut butter and schools are super-strict about nut allergies these days. I sent peanut butter crackers for lunch one time and the pre-K responded with a text-blast reminder to every parent: “please do not bring peanut butter crackers to school.” So your kid is probably eating Uncrustables at home out of the fridge in lieu of you making peanut butter and jelly, which, admittedly, isn’t exactly a culinary heavy lift. Convenient though, easily transportable and all of that.
Kevin has been writing about Philadelphia sports since 2009. He spent seven years in the CBS 3 sports department and started with the Union during the team's 2010 inaugural season. He went to the academic powerhouses of Boyertown High School and West Virginia University. email - k.kinkead@sportradar.com